The sunscreen aisle at CVS just got a major makeover in the name of skin health.
On Thursday, the drugstore chain announced in a press release that it would be removing all sun care products with SPF lower than 15 from its shelves, and replacing them with 30 new SPF+/broad spectrum products that either meet or exceed FDA standards. The overhaul is part of CVS’s “Long Live Skin” campaign, which launched on Thursday via Facebook. The initiative is meant to increase awareness around skin health. The pharmacy, along with Johnson & Johnson, has teamed up with the American Cancer Society to educate its customers about why proper skin care — and sun care, in particular — is such a big deal. This also extends to educational signage, which will soon be in every CVS location, as well as a “Skin Solution” section at the checkout of over 4,000 stores that offers derm-recommended products for top chronic or episodic skin conditions like acne, rosacea, scarring, rashes, and sunburn.
CVS is the only national retailer to rid itself of low-level SPF products. To fill the newly empty space on its shelves, stores will be rolling out new brands with greater skin-health benefits throughout 2017, from preventive and proactive skin care with increased SPF, to more dermatological-approved options as well as additional natural and organic products. In addition to all of this, the company has ensured that the SPF products in its own CVS Health line have been certified with a Seal of Recommendation by the Skin Cancer Foundation.
Need even more of an excuse to stock up on sunscreen before summer hits (other than, you know, using it to avoid sunburns, wrinkles, and melanoma)? From June 18 through 24, Johnson & Johnson will donate $1 for every Neutrogena or Aveeno product with SPF 15 or higher purchased (up to $100,000) to the American Cancer Society to help prevent skin cancer. Save your own skin and someone else’s at the same time? It’s a skin/skin — erm —win/win.
Related:Check Out the Most Effective Sunscreens in Stores Right Now
Now learn to apply bronzer for a FAKE sun-kissed glow: