Now cost of making sandwiches falls as Tesco, Sainsbury’s, Lidl and Aldi slash cost of bread and butter in win for cash-strapped families
- Tesco cuts price of own-brand white and wholemeal bread from 85p to 75p
- Firm also reduces own-brand 250g blocks of butter from £1.99 to £1.89 today
Tesco, Lidl and Aldi have today followed Sainsbury’s in cutting the prices of their own-brand bread and butter as Britain’s supermarket wars intensify.
The UK’s biggest grocer has dropped the cost of its most popular loaf, Tesco Toastie white bread, from 85p to 75p. It has also cut 10p from the price of its own-brand white, wholemeal medium and wholemeal thick 800g bread, taking them to 75p.
The price of Tesco’s own-brand 250g blocks of salted and unsalted butter has fallen from £1.99 to £1.89 today – mirroring an identical move by Sainsbury’s yesterday.
Tesco said it will continue to work closely with its suppliers to manage any further volatility – and also warned that prices could vary in its local Express stores.
But the cuts will provide little cheer for hard-pressed consumers after grocery inflation leapt by more than 19 per cent in March compared with a year ago, as supermarkets passed on soaring energy and supply chain costs to shoppers.
Tesco group chief product officer Ashwin Prasad said: ‘As families continue to watch their weekly spend and budget carefully, we’re pleased to be able to pass on price reductions where we can, and to help with everyday essentials like bread and butter.’
Bread and butter price cuts by supermarkets
SAINSBURY’S
- Sainsbury’s Soft Medium Sliced White Bread 800g – From 85p to 75p
- Sainsbury’s Medium Sliced Wholemeal Bread 800g – From 85p to 75p
- Sainsbury’s Thick Sliced Wholemeal Bread 800g – From 85p to 75p
- Sainsbury’s Toastie Thick Sliced White Bread 800g – From 85p to 75p
- Sainsbury’s Wholemeal Medium Bread 400g – From 75p to 65p
- Sainsbury’s Toastie White Thick Bread 400g – From 75p to 65p
- Sainsbury’s British Butter, Salted 250g – From £1.99 to £1.89
- Sainsbury’s British Butter, Unsalted 250g – From £1.99 to £1.89
- Sainsbury’s British Butter, Salted 500g – From £3.95 to £3.75
TESCO
- Tesco Toastie White Bread Thick 800g – From 85p to 75p
- Tesco White Bread 800g – From 85p to 75p
- Tesco Wholemeal Medium Bread 800g – From 85p to 75p
- Tesco Toastie Wholemeal Thick Bread 800g – From 85p to 75p
- Tesco British Unsalted Butter 250g – From £1.99 to £1.89
- Tesco British Salted Block Butter 250g – From £1.99 to £1.89
ALDI
- Village Bakery Toastie Thick Sliced White Bread 800g – From 79p to 75p
- Village Bakery Medium Sliced White Bread 800g – From 79p to 75p
- Village Bakery Wholemeal Medium Sliced 800g – From 79p to 75p
- Butter Cowbelle British Unsalted Butter 250g – From £1.99 to £1.89
- Cowbelle British Salted Butter 250g – From £1.99 to £1.89
- Cowbelle Welsh Unsalted Butter 250g – From £1.99 to £1.89
- Cowbelle Welsh Salted Butter 250g – From £1.99 to £1.89
LIDL
- Dairy Manor Salted and Unsalted Butter 250g – From £1.99 to £1.89
- Selected Rowan Hill Bakery Bread 800g – From 85p to 75p
Discounters Aldi and Lidl also announced matching price cuts today.
Aldi dropped the price of its 800g Village Bakery Toastie thick sliced white bread, medium sliced white bread and wholemeal medium sliced bread from 79p to 75p,
It also said the cost of its Cowbelle British and Welsh salted and unsalted 250g butter had been cut from £1.99 to £1.89.
Lidl said its Dairy Manor salted and unsalted butter now cost £1.89, while the price of its Selected Rowan Hill Bakery Bread has been cut to 75p.
The cuts come a day after Sainsbury’s announced it had dropped the price of some of its lines of bread and butter in response to falling commodity prices.
The UK’s second-biggest supermarket chain has also lowered the price of its own-brand 250g salted and unsalted butter by 5 per cent to £1.89.
It has also cut the price of its 800g Soft White Medium, Wholemeal Medium, Wholemeal Thick and Toastie White loaves of bread by 11 per cent to 75p.
Sainsbury’s said it has been able to lower some prices due to commodity prices for wheat and butter beginning to fall.
Rhian Bartlett, food commercial director at Sainsbury’s, said: ‘We have been battling hard to beat inflation and whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers.
‘As we see the commodity prices starting to fall for wheat and butter, we’re able to lower our prices on two of the products people buy most often, bread and butter.
‘We are committed to offering our customers the best value possible so they can be confident that they are getting a great deal on their everyday essentials when they shop with us.’
It comes after UK Consumer Prices Index (CPI) inflation peaked at 11.1 per cent late last year and food prices continued to soar.
Grocery inflation leapt by more than 19 per cent in March compared with a year ago, as energy and supply chain costs were passed on to shoppers.
Sainsbury’s latest price cuts follow it and Tesco cutting the price of milk by at least 5p, followed by Aldi, Lidl and Asda.
Sainsbury’s said its price drop would not have an impact on how much it paid farmers.
Also this week, Lidl announced plans to build a warehouse in Leeds set to create 400 jobs, as the discount supermarket ramps up its expansion across Britain.
The plans for a new northern base come as the retailer is building its largest global warehouse in Luton, which is set to create more than 1,500 jobs.
Lidl was the fastest-growing supermarket in April with sales surging by more than a quarter to achieve a new record share of the UK market of 7.6 per cent, according to analysis from Kantar.
It has benefited from shoppers looking for ways to manage their household budgets as the cost of living has soared, competing with the nation’s biggest supermarkets including Tesco and Sainsbury’s.
Data from Kantar last month showed how the market share of supermarkets is changing
Supermarkets where prices have risen fastest in the past year, revealed by Which? last month
It is the second cheapest supermarket in the UK after rival German value chain Aldi.
Lidl, which has more than 960 stores and roughly 31,000 staff across Britain, said it has already created about 1,400 jobs for people across the country after opening new warehouses including in Peterborough and Doncaster.
Last month, a study found packed lunches have soared in price in the past year amid rampant inflation.
A humble cheese sandwich has risen to 40p per serving, a rise of 37 per cent compared to last year.
The cost of a ham salad sandwich is up 16 per cent to 84p, a packet of crisps from a six-pack has risen 28 per cent to 17p, and an apple is up 8 per cent to 52p.
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