FANS slammed Khloe Kardashian for creating such a “ridiculous” Good American ad that seemed to promote her figure instead of the clothes she’s selling.
The 37-year-old showed off her slimmed-down frame in a crop top for the campaign, as fans continue to fear that reality star has become too thin.
In support of a new discount sale happening, Good American sent out promotional emails to its newsletters subscribers, according to a user on Reddit.
The fan shared a grab of the letter, which featured a photo of Khloe in a brown crop top and a pair of baggy jeans, with her flat tummy and a gap at the waistband of her pants on full display.
She crossed one bare arm under chest, while the other lifted up as she touched her blonde curls.
“25% off sitewide,” the copy of the email read. “Extended Friends + Family. Limited Time Only."
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Though it was an ad for the reality star’s clothing company, the user said they weren’t so sure about that thanks to the pic of the mother of one.
“This is too much Khloe,” they wrote. “Received this promo in my email today, how is this ok. This blatantly promotes… what?”
Other fans also jumped in to comment that they’re worried that the reality star appears to have gotten too skinny lately.
As such, they’re concerned the photo for the email is promoting “unrealistic body expectations,” not a pair of jeans.
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One user wrote: “Her pants don’t even fit her.”
Another said: “The pants look ridiculous. This is a shoot for Khloe not the clothing.”
A third commented: “Now let’s see the untouched photo.
“This is why I despise what this family has done to realistic body expectations.”
Fans have become increasingly concerned about Khloe's health lately after seeing an influx of workout posts and photos of her looking more slimmed down.
The reality star had her followers worried with one of her latest grueling workout posts after they noted they could see her ribs.
Khloe took to her Instagram Stories to share a black and white clip, which caught her stretching before she moved into a downward dog pose.
The Keeping Up With the Kardashians alum’s tiny frame was on full display as she wore high waisted black leggings and a matching sports bra.
Shortly after Khloe shared the post, fans rushed to Reddit to point out that the TV personality appeared super thin in the videos.
Many noted that Khloe looked underweight and drew attention to the fact that her ribs were sticking out.
Khloe- who regularly shares workout videos on social media- sparked concern with the posts following her ex Tristan's cheating scandal.
His new baby mama, Maralee Nichols, has also been posting gym selfies, sharing updates on her post-baby body.
The Good American founder looked unrecognizable earlier this week as she posed in a blue see-through dress.
This past Sunday, she shared four photos of herself rocking a tight blue dress with numerous sheer sections and cutouts.
The Keeping Up With the Kardashians alum wore her long blond hair down in loose waves that cascaded past her shoulders and donned a full face of makeup as she struck numerous poses for the camera.
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Alongside the photos, Khloe wrote: “Golden hour in Miami.”
While some fans commented how "beautiful" she looked, others said they couldn't even recognize her and that she looked "Facetuned" and edited.
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