One week ’til Prime Day 2020, make sure you’re able to access the sales and deals now

Amazon will hold its annual Prime Day sales event one week today, October 13. Delayed from its usual July launch due to the ongoing public health crisis, Amazon has rescheduled the deals bonanza one month before Black Friday. Yes, if you’re looking to upgrade to a new flatscreen 4K telly, buy a new games console bundle, get new kit for your kitchen, or makeover the home… there’s never been a better time.

What you might not realise given the name of the event, Prime Day will now be held over two days. Between October 13 – October 14, 2020 Amazon will roll-out a number of deals across its ginormous online store. Some of these will last the duration of the 48-hour sales event, others will be limited-time offers which expire after an allotted time, while others will be available with a limited amount of stock.

Regardless, you won’t be able to access any of these offers without an Amazon Prime membership. Yes, that’s why it’s called Prime Day.

Only members of the Seattle-based firm’s popular customer loyalty scheme will be able to get access to the deals. In fact, those who don’t have a Prime membership won’t even be able to see some of the discounted prices on some of the items. Fortunately, there is a way to get your hands on a Prime membership for free – so that you’re covered during that all-important wallet-saving October 13-14 period.

Amazon Prime, which is available as a monthly or annual plan, is currently available as a limited free trial.

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If you haven’t tested Amazon Prime before, you’ll be able to sign-up now for an entire calendar month of free membership. That means you’ll be ready to leap at the latest Prime Day deals as soon as they go live – as well as dabble in some of the other benefits of membership, of course.


Even if you have tried a Prime membership in the past, Amazon has been known to reinstate the free trial offer after a few years – so those who aren’t signed-up to the scheme can see what has changed in the intervening period.

The perks included with Amazon Prime include unlimited streaming of exclusive shows and movies from Prime Video, unlimited free next-day shipping on thousands of items from Amazon, free music streaming for your smartphone or Amazon Echo using the Amazon Music service, free Kindle ebooks, and free cloud storage to back-up your photo collection. There are plenty more (and Amazon is adding to Prime all of the time) so it’s well worth trawling the small print on the website.

As mentioned above, Amazon’s annual Prime Day sees prices slashed across a wide range of departments on Amazon – from fashion, beauty, home and garden, to TVs, game consoles and smartphones. Discounts are usually available for a limited time, but can finish before their allotted time if Amazon runs out of stock (something that tends to happen when Amazon drops a product to its lowest-ever price).

In previous years, Amazon has also dropped the price of its own hardware, including Amazon Echo, Amazon Fire TV Stick, and Kindle ebook readers. And that trends seems set to continue, with the US company already discounting its Ring Spotlight security camera, and Eero mesh Wi-Fi system – designed to boost any weak broadband signal around your home.

As you’d expect, will be glued to Amazon on Prime Day(s) to sniff out the best deals and discounts, like money-saving truffle pigs. Stay tuned to find out what discounts you should be taking advantage of …and the ones that might not be as good as they seem.

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