New York is co-leading a third blockbuster antitrust suit against Google

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Google on Thursday was hit with a third regulatory lawsuit over its market dominance, this time from 38 states and territories led by New York, Colorado and Nebraska.

The suit accuses Google of maintaining monopolies through “multiple forms of anticompetitive conduct in the general search and search advertising-related markets.”

The three main tactics Google has employed, the lawsuit says, are exclusionary agreements — such as its partnership with Apple to make Google the default search engine on the iPhone — discrimination against specialized search sites, and disadvantaging competitors who use its search-engine marketing tool.

“Google sits at the crossroads of so many areas of our digital economy and has used its dominance to illegally squash competitors, monitor nearly every aspect of our digital lives, and profit to the tune of billions,” New York Attorney General Letitia James said in a statement.

“Through its illegal conduct, the company has ensured that hundreds of millions of people turn to Google first when looking for an answer, but it doesn’t take a web search to understand that unchecked corporate power shouldn’t have disproportionate control over our data and information,” she added.

The complaint arrives two months after the US Department of Justice filed its own antitrust case accusing Google of maintaining “unlawful monopolies” in its search and advertising businesses, and just a day after a group of states led by Texas accused it of teaming up with Facebook to rig the lucrative online advertising market.

Google shares were down 1.1 percent on the news, trading at $1,738.35 Thursday afternoon.

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