McDonald's is planning to open restaurants in the metaverse

Fancy an NFT with your Happy Meal?

McDonald’s is making its way into the metaverse by registering for 10 trademarks in the virtual space.

The filing was noted by Trademark attorney Josh Gerben who tweeted that McDonald’s had submitted the trademark applications on 4 February.

One of the trademark applications was for ‘operating a virtual restaurant featuring actual and virtual goods’ and ‘operating a virtual restaurant online featuring home delivery’.

The American fast-food chain has not overlooked Non-Fungible Tokens (NFTs) either, filing trademarks for ‘virtual food and beverage products’ as well as ‘downloadable multimedia files containing artwork, text, audio and video files and non-fungible tokens’.

McDonald’s also included its McCafe brand in its metaverse trademark application. One of the applications was for the brand to be able to offer entertainment services ‘namely, providing online actual and virtual concerts and other virtual events’.

This would enable the branded virtual destination to host sponsored concerts or appearances by celebrities who are fast embracing the world of experiential NFTs.

These virtual concerts supposedly eliminate geographical barriers and pandemic restrictions that prevent fans from seeing their favourite acts perform while vastly reducing the cost of touring. Most recently, Paris Hilton hosted a NYE party in the metaverse.

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