Employees working for Meta, the parent company of Facebook, Instagram and WhatsApp have a new name for themselves: Metamates.
The moniker was dropped by CEO Mark Zuckerberg, who recently fired off a list of new corporate values as the company pivots further towards its metaverse goal.
The catchphrase ‘Meta, Metamates, me’ was brought up as the order of importance for employees to consider when it comes to making a decision.
Zuckerberg gave his staff their new values at an all-hands virtual meeting, but then followed up with a public Facebook post to signal the company’s new direction.
‘Meta, Metamates, Me is about being good stewards of our company and mission,’ Zuckerberg wrote.
‘It’s about the sense of responsibility we have for our collective success and to each other as teammates. It’s about taking care of our company and each other.’
As well as rebranding its employees, Meta is also changing Facebook’s infamous catchphrase ‘move fast’ with ‘move fast together’ and the ‘be bold’ ideal will be replaced with ‘build awesome things’.
Andrew Bosworth, Meta’s incoming chief technology officer, commented on the new principles on Twitter.
‘Fun fact: Metamates was coined by none other than Douglas Hofstadter himself after an employee cold emailed him for ideas after our rebrand,’ Mr Bosworth wrote.
‘I love it!’
While Mark Zuckerberg has renamed the company Meta, the Facebook app will keep its name.
The Facebook creator explained that the name change was linked to connecting all of the products and offerings Facebook had including WhatsApp and Instagram.
Revealing his reasoning behind the name, Zuckerberg said: ‘Now we have a new north star to help bring the metaverse to life, and we have a new name that reflects the full breadth of what we do and the future that we want to help build.
‘From now on, we’re going to be metaverse first, not Facebook first.’
He added: ‘Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future.’
The name stems from the tech founder’s vision to create a ‘metaverse’ whereby a world of interconnected and virtual communities can meet, work and play using virtual reality.
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