Before a single commercial ever aired, Nike's new promotional campaign featuring free-agent quarterback Colin Kaepernick generated a ton of reaction on social media.
Even President Donald Trump, a frequent Kaepernick critic, felt compelled to weigh in.
With Thursday's NFL season opener delayed nearly an hour by thunderstorms, the highly anticipated two-minute commercial scheduled to run during NBC's telecast didn't air until 10:52 p.m. ET — the first timeout of the third quarter.
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