BRIGHTON FROCK Brighton’s Ezequiel Schelotto is aiming to bring Argentinian fashion – and Lionel Messi – to the UK with his new boutique
The first issue, which came out in November, is certainly aimed at those that can afford the finer things in life, and it's all curated by Editor-In-Chief Boateng.
There's 'Pick it like Boa' which features 13 must-have items selected by the giant defender.
One of those is an eye-watering £27,000 watch, chump change for a man who is reported to earn around £130k per week.
Then the 'Treat of the Month' is (and we're not kidding) a £880,000 swimming pool that also allows you to surf.
Elsewhere, Boateng dons his interviewing cap for a chat with German rapper Shindy and politics comes up further down the line.
The key message that BOA is trying to get across with his new title is that the content is meant to be inspirational.
And that's something that Boateng is continuing to do in fashion, as he's gearing up to launch another brand collaboration.
He's joined forces with H&M to produce a new, affordable luxury line aimed at millennials called /Nyden.
"I have always liked wearing clothes that help me stand out quietly, not loudly," he said.
"Nyden understands my sense of style and shares my vision.
"Together, we will create a line that enables anyone to look sharp at all times – travelling on a plane or a bus to a match, a day out with family or a late dinner in the bright lights of the city.
"It'll be a mix of classic, casual and striking to help people express themselves without being too loud."
The brands' creative director Stina Force revealed why Boateng is the perfect style icon.
"Jérôme is a leader on and off the football field," she said.
"He knows it isn't just the clothes that make the man – it's how he wears them.
"This makes him the perfect tribe leader to act as an ambassador for our brand.
"We are eager to work with him to help people from all backgrounds emulate his style and confidence."
Boateng's /Nyden range is scheduled to be released in spring 2019. But what do his club make of his off the field activities?
Well, according to German newspaper Tz, they're not too happy about it.
Since 2015, Boateng has been signed with Jay Z’s Roc Nation Sports, who also look after Romelu Lukaku's US interests.
It's an arrangement that the Munich-based tabloid claimed infuriated Bayern Munich Chairman Karl-Heinz Rummenigge.
Rummenigge even suggested that the Bavarian giants would've been willing to cash in on their prize asset if a good offer came in before the end of the transfer window.
It's true his club haven't had the best start of the season, but he is still thought of as one of the world's leading defenders.
How soon will it be until he's thought of as football's most stylish man?
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