A "woke-free" conservative beer company has been slammed for its "hypocrisy'" after releasing a racy calendar featuring the "real women of America".
Seth Weathers, who's known as "Conservative dad", launched Ultra Right Beer in response to Bud Light's controversial campaign with transgender TikToker Dylan Mulvaney. The beverage company claims to produce "100% woke free American beer" that "supports American Values".
In their latest business venture, the right-wing company has teamed up with former competitive swimmer Riley Gaines to launch a "Real Women of America" 2024 Calendar. According to Ultra Right's website, the calendar, which has been marketed as the "hottest Christmas gift for conservatives", features "the most beautiful conservative women in America".
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Riley has posed seductively in a tiny red white and blue bikini for the calendar and other well-known conservative women, including Dana Loesch, Kim Klacik, Sara Gonzales, Ashley St. Clair, Josie The Redheaded Libertarian and Peyton Drew, are also featured in skimpy outfits and showing off their gun collections. The ultra-conservative beer company is openly anti-trans and claims its calendar is a "celebration of conservative women who are fighting woke extremist to preserve real women."
The company has pledged to donate 10% from each sale of the $25 calendar to the Riley Gaines Centre, a foundation founded by the swimmer which they claim seeks to "protect women's sports from extreme leftist ideology seeking to destroy real women." But while fans of the anti-woke beer company took to Twitter to say they "love" the new calendar, others called it "hypocritical."
One person wrote: "What exactly is 'conservative' about half-naked women or sensual images? This is also marketed to 'conservative dads.' Men with children and a wife. Gen Z can spot hypocrisy from a mile away."
Seth criticised the transgender community as he claimed "there is no such thing as a transwoman." He told the Daily Mail: "Beer companies used to be about great beer, American patriotism, fun, fast cars, and beautiful real women. We're bringing back all these things, but better than ever."
The 39-year-old decided to start his own beer company after being left furious over Bud Light's advertising partnership with Dylan Mulvaney. The brewing giant sent the trans influencer, who has more than 10 million followers on TikTok, a package of their low-alcohol brew back in April and Dylan shared a video of herself drinking the beer, which featured her face on the can.
But the partnership resulted in a huge backlash from conservative Americans who were enraged over the beer company's decision to work with a transgender woman. Conservatives pledged to boycott the beer company and Bud Light lost more than $6billion as its share price plummeted.
Seth hated the campaign so much he launched his Ultra Right beer to rival Bud Light. He claims it's the beer for people who "know which restroom to use."
After releasing a special edition can featuring former president Donald Trump's mugshot the company saw huge success, raking in half a million dollars in just 12 hours. But the price of the beer, which has to be pre-ordered and only ships 30 days later, has recently been slashed in half, from $25 for a six-pack to $10, suggesting it might not be as much of a hit as Seth hoped.
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