Instagram cracks down on fake followers: Firm launches AI tools to spot ‘inauthentic activity,’ including accounts that sell likes and comments
- Users who have fake followers or likes will receive an in-app warning message
- Instagram is launching new machine learning tools to spot these kinds of activity
- Many users take advantage of third-party companies that offer people fake followers, likes and comments in exchange for between $10 and $45 a month
Instagram is taking action against services that sell fake followers, likes and comments.
In a blog post Monday, the social media giant said it was rolling out new machine learning tools designed to spot and remove these kinds of ‘inauthentic activity.’
Users have long been able to take advantage of third-party apps that promise big boosts in their follower count, among other benefits.
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In a blog post Monday, Instagram said it was rolling out new machine learning tools designed to spot and remove these kinds of ‘inauthentic activity’ – fake followers, likes and comments
‘Every day people come to Instagram to have real experiences, including genuine interactions,’ Instagram explained.
‘It is our responsibility to ensure these experiences aren’t disrupted by inauthentic activity.
‘Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity,’ the firm added.
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Accounts that use these third-party services will receive an in-app message telling them Instagram has scrubbed the fake likes, follows and comments.
They’ll also be instructed to change their password, as many users are required to share their credentials with the third-party services that sell fake engagement and followers.
‘Not only does this introduce bad behavior into the Instagram community, it also makes these accounts less secure,’ the firm added.
Accounts that use these third-party services will receive a message telling them Instagram has scrubbed the fake likes, follows and comments. It will also tell them to change their passwords
Instagram said it will continue to monitor these kinds of activity in the future.
It also warned that any users who continue to use third-party apps to grow their audience ‘may see their Instagram experience impacted.’
An Instagram spokesperson told TechCrunch that this could entail limited access to ‘certain features’ for users.
Other firms that have detected activity violating their policies, such as Twitter, have temporarily banned or locked a user out of their account.
‘Today’s update is just another step in keeping Instagram a vibrant community where people connect and share in authentic ways,’ the firm wrote.
Services that provide inauthentic followers, comments and likes, such as Instagress and Social Growth have recently been shut down. Others, such as InstarocketProX (pictured), are active
On InstarocketProX’s website, it details the process of generating engagement and followers for accounts. The firm charges between $10 and $45 a month, according to TechCrunch
‘We’ll have more updates in the coming weeks on additional measures we’re taking to tackle inauthentic activity on Instagram.’
Many services that provide inauthentic followers, comments and likes, such as Instagress and Social Growth have recently been shut down.
Others, such as InstarocketProX, Boostio and Archie remain active, charging users anywhere between $10 and $45 a month, according to TechCrunch.
On InstarocketProX’s website, it details the process of generating engagement and followers for accounts.
‘We will interact [like, comment, or follow] with targeted accounts from your account to bring back awareness to your account,’ the site explains.
‘They’ll get a notification that you liked their photo, commented on their post or followed them and come back to check out your page and see your content.’
Instagram’s crack down on fake follower services come as it also doubled down on fake accounts in August.
The firm launched an ‘about this account’ feature that shows users who is really behind a certain username.
WHAT IS INSTAGRAM DOING TO CRACK DOWN ON FAKE ACCOUNTS?
Instagram has launched a crackdown on fake accounts, introducing a new feature showing users information about who is really behind a username.
The Photo-sharing app’ more than 1 billion users will now be able to evaluate the authenticity of accounts, weeks after parent Facebook rolled out similar measures in a bid to weed out fake accounts on its social media platform.
The ‘About This Account’ feature will allow users to see the advertisements an account is running, the country where the account is located, username changes in the past year as well as other details.
To learn more about an account, go to their Profile, tap the … menu and then select ‘About This Account.’
There, you will see the date the account joined Instagram, the country where the account is located, accounts with shared followers, any username changes in the last year and any ads the account is currently running.
Instagram also plans to significantly boost the number of verified accounts for public figures, celebrities, and global brands.
Along with the account username, applicants will need to provide full real names and a copy of legal or business identification.
Instagram also said it will allow the use of third-party apps such as DUO Mobile and Google Authenticator for two-factor authentication to help users securely log in to their accounts.
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