Amazon is shutting down its Alexa.com platform which ranks the world’s most popular websites and offers SEO and competitor analysis tools after 25 years due to declining popularity
- Amazon’s Alexa.com has been monitoring traffic online to list the most popular websites around the globe since 1996
- Amazon is shutting it down on May 1, 2022 due to a decline in popularity
- The site stopped offering new subscriptions on December 8, but existing customers can use their account until Alexa.com goes offline
Amazon is shutting down Alexa.com – it’s global website ranking system – after 25 years of service.
The system, unrelated to the firm’s voice assistant, has been monitoring traffic online to list the most popular websites around the globe since 1996.
Amazon released a statement Thursday saying Alexa.com will no longer exist starting on May 1, 2022, which will be the services 26th anniversary.
The Jeff Bezos-founded company did not say exactly why it was pulling the plug on the service, but the Alexa.com’s popularity has been on the decline for the past few years, as it seems most website owners are not concerned with how Amazon ranks them.
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Amazon is shutting down Alexa.com – it’s global website ranking system – after 25 years of service. The system, unrelated to the firm’s voice assistant, has been monitoring traffic online to list the most popular websites around the globe since 1996
In addition to the global website ranking system, Amazon’s Alexa.com, or Alexa Internet also offers a full suite of SEO and competitor analysis tools with its paid subscriptions.
The site stopped offering new subscriptions on December 8, but existing customers can use their account until Alexa.com goes offline.
Alexa.com, Alexa Internet, has similar functions as the Google Analytics and uses the technology to track the performance of the website.
It can also be used to track the performance of the competitors as well.
The news comes just two days after all of Amazon’s services crashed and took several websites with it. The outage, which hit on December 7, appeared at 10:40am ET and lasted worldwide for more than seven hours
The website also provides web traffic data, global rankings, and other information on over 30 million websites.
Alexa.com ‘samples millions of Internet users using one of many different browser extensions,’ the website reads.
‘Our global traffic rank is a measure of how a website is doing relative to all other sites on the web over the past 3 months,’ Alexa.com’s website reads.
‘The rank is calculated using a proprietary methodology that combines a site’s estimated average of daily unique visitors and its estimated number of pageviews over the past 3 months.
‘We provide a similar country-specific ranking, which is a measurement of how a website ranks in a particular country relative to other sites over the past month.’
The news comes just two days after all of Amazon’s services crashed and took several websites with it.
The outage, which hit on December 7, appeared at 10:40am ET and lasted worldwide for more than seven hours.
The platform, Amazon Music and Prime video, Alexa, Ring and Amazon Web Services, which offers a series of services for online applications, were all down.
Amazon Web Services is also used by hundreds of websites.
Warehouse workers reported that entire Amazon facilities were temporarily shuttered because of the outages and posted photos on Reddit showing what appear to be automated shelves sitting motionless, according to The Verge.
Amazon employees also reported system outages from coast to coast, including in New York, New Jersey, Pennsylvania, Florida, Illinois, Texas, Georgia, Kansas, Indiana, Michigan, Arizona and other states.
However, service for most of the platforms was restored by 8pm ET.
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