While Holly Willoughby may best known for presenting This Morning with Phillip Schofield, but she started off her showbiz career as a model, stripping for several lingerie campaigns.
In fact, she said she can't wait to look back on her saucy snaps when she eventually becomes a grandmother.
Holly, 40, shot to fame as a model back in the late nineties – posing for lingerie shoots as well as catalogue campaigns.
The yummy-mummy, who is now known for her impressive figure as well as flattering gowns when presenting Dancing On Ice, may have said she might not strip off again – but Daily Star has taken a look at some of her raciest snaps.
Buxom-babe Holly, who was nicknamed Holly Willough-booby by her pal Keith Lemon, was snapped up by prestigious modelling agency Storm Management, when she was just 14 during a day out at The Clothes Show Live.
It was in 1998 when she first appeared on people's readers, modelling for the likes of Pretty Polly, with adverts being shown across the nation and billboard posters plastered at every opportunity.
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One iconic advert sees Holly leaving a brainy professor feeling somewhat flustered as she parades her sensational figure.
In one scene, Holly exclaims: "I'm a sex goddess!" as she practises her best modelling pose, while another sees her caressing her chest offering a pout towards the camera.
She later goes on to grab her ample assets while wearing nothing but a white bra and matching knickers, saying: "Don't squeeze them, lift them!"
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This wasn't the first time Holly has stripped off for the cameras, as she also got her kit off for the iconic Argos catalogue back in the day.
It's believed that over one billion copies of the essential catalogue for kids' Christmas have been printed, many with Holly flashing a smile as well as her ample bust.
The former Celebrity Juice team captain was seen rocking an array of racy lace bras and matching knickers across the glossy pages back in the day.
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Before becoming a national treasure, the mum-of-three looked sensational as her then-glossy brunette locks looked windswept, with studio fans offering a touch of volume to her hair.
Despite her successful modelling career, the Brighton-born bombshell later ventured into the world of showbiz, landing a role in a primetime television show.
With the world going crazy over chart-toppers S Club 7 back in 2000, the band were keen to cash in on every opportunity, landing themselves their own TV show, Artistic Differences.
One episode saw singer Paul Cattermole meet up with his former lover, Zoe, who was jetting out to Los Angeles.
But, Zoe, the ex-girlfriend was played by none-other than fresh-faced Holly Willoughby.
During a romantic dinner date, Holly's character was approached by a modelling scout who goes on to secure billboard campaigns and various modelling jobs for her.
Once again, Holly was dressed in nothing but her underwear as her famous curves took centre stage.
Soon after the Pretty Polly snaps resurfaced, Holly embraced her earlier days, telling The Sun: "I did look so young, I had my natural colour hair. It's great to look back on those things and remember.
"You know, when I'm a grandma I can look back and go look, this is what I used to do. I think it's really nice to have those things, I liked it. I really liked it."
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