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Mrs Hinch is an inspiration to her 3.8 million followers.
The Essex-based influencer is known for her immaculate grey home and simple cleaning hacks – but her account is more than a place for household tips.
The 30-year-old Instagram star, whose real name is Sophie Hinchcliffe, has inspired her “Hinchers” to set up their own cleaning pages.
Fans have also said her cleaning advice has improved their mental health.
And one of Mrs Hinch’s biggest supporters is Andrea Brown.
The Belfast lass found her love of cleaning through the influencer – and now tidies her home for five hours a day.
As well as caring for her baby George, Andrea starts with housework at 7am and hoovers the floor five times a day.
She also “collects” cleaning products, which she has plenty of tucked away in her home.
The mum told Fabulous : “I spend about £30 a week on cleaning products I love trying new things and sharing my verdict on my Instagram…
“Some women collect make-up or handbags, I collect cleaning products.”
Andrea, who runs the popular Let's Hinch and Be Happy Instagram page, uses her platform to talk about mental health.
The 26-year-old has battled with her mental health since 2012 – and previously sought help from charity Lifeline, who she believes “saved (her) life”.
Seeking support helped her to get back on her feet but anxiety still proved a hurdle in her life.
Andrea told Belfast Live : "In 2018 I became a first time mum to my beautiful son George, my life was changing very fast. I had got married in 2017, had my son in 2018 and when my husband went back to work I was enjoying maternity leave until I was due to go back to work.
"All of a sudden my anxiety started to take over, I hated the thought of leaving my son, I felt no one knew his routine, no one would know what he needed and it stopped me from going back to work. I wanted to stay at home and look after my son so my home became my safe place.
“When George was going for naps I found myself just watching Instagram stories or reading online articles and soon came across Mrs Hinch page.”
Andrea added: “(Mrs Hinch) had roughly around 60,000 followers then.
“I loved her stories, naming her clothes and just going about her house which was just stunning.
“I felt like there was something about this page I could relate to and that was loving cleaning products and just loving my home.
“I got speaking to another account and said I just loved watching their account and hers and was thinking of creating my own account and their advice was 'what have I got to loose, we only have one life, live it' and so I sat that night and created letshinchandbehappy on 1st May 2019…
"Mrs Hinch was the first person I followed on my page as soon as I set it up. I watched her grow in confidence, within herself, as a wife and as an influencer.”
Sophie soon noticed Andrea’s page – and the fan was so excited when the celebrity offered her support.
Andrea said: “I never ever expected her to see my account but it happened and she became my 1,670th follower, after posting a grid post about her at her baby shower. From there she has been a huge support to my page.
"I am very fortunate to speak with Mrs Hinch and I do believe she is a friend.
“When creating my account I never thought I would ever be in a position to have her following or messaging me but I am very grateful, I hope my page makes her proud.”
If you or someone you know is in distress or despair, call 24/7 crisis helpline Lifeline for free on 0808 808 8000 or Samaritans on 116 123.
- Mrs Hinch
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