First look at Barbour's Christmas advert featuring Paddington Bear

Barbour’s VERY nostalgic Christmas advert revealed: Festive film sees original Paddington Bear illustrations animated for the first time as brand plugs its sustainable credentials

  • EXCLUSIVE: Barbour’s 2021 Christmas campaign features Paddington Bear
  • Film animates illustrations from 1958’s A Bear Called Paddington for first time
  • Festive film follows beloved character as he searches for a gift on Christmas Eve  
  • Heartwarming tale on sustainability shows the bear re-waxing Mr Brown’s jacket

Barbour has thrown its (waxed) hat in the Christmas advert ring, with a nostalgic Christmas tale featuring the original Paddington Bear illustrations, with a sustainable message.

The heritage and lifestyle brand’s 2021 festive campaign is inspired by Michael Bond’s much-loved children’s book ‘A Bear Called Paddington’, which was released in 1958. 

Following the beloved character as he searches for a gift for his foster father Mr Brown on Christmas Eve, the seasonal film includes the original Peggy Fortnum illustration style which has never been animated before.

The kind-hearted bear is seen scratching his head trying to come up with the perfect gift, when looks in his pocket and finds the tag he arrived at Paddington station with, which reads ‘Please look after this bear’. 

Barbour’s nostalgic Christmas advert is a heartwarming tale on sustainability featuring the original Paddington Bear illustrations. The seasonal film shows the beloved bear re-waxing Mr Brown’s old Barbour jacket

The kind-hearted bear is scratching his head, trying to come up with the perfect gift when looks in his pocket and finds the tag he arrived at Paddington station with, which reads ‘Please look after this bear’

He holds it in his paws, reminiscing about the day Mr Brown found him, before he spies Mr Brown’s Barbour jacket hanging up in the hallway and noticed the wax jacket has seen better days. 

Then he remembers the tin of Barbour wax in the shed. He reads the instructions and thinks it’s ‘as simple as spreading marmalade on bread’. 

He proceeds to re-wax the jacket in the kitchen, restoring the garment to as good as new – but destroying the kitchen in the process. 

On Christmas Day, Paddington presents Mr Brown with a messily wrapped gift to reveal the jacket, which has the bear’s original tag attached to it. 

He holds it in his paws, reminiscing about the day Mr Brown found him – wearing his beloved wax jacket 

Paddington spies Mr Brown’s Barbour jacket hanging up in the hallway and noticing the jacket has seen better days decides to try and re-wax it 

He proceeds to re-wax the jacket in the kitchen, restoring the garment to as good as new – but destroying the kitchen in the process

Paddington encourages Mr Brown to turn it over, where he has written “Thank you for looking after me.” Mr Brown is touched, and admits that his jacket is part of the family, just like Paddington.  

Paul Wilkinson, Group Marketing Director, Barbour said: ‘Paddington Bear is a much – loved children’s character who is kind hearted and full of good intentions even if he does get into scrapes along the way! 

‘To celebrate our Re-Waxing Centenary, we have centred the story around a thoughtful gift from Paddington as he re-waxes Mr Brown’s beloved Barbour jacket for Christmas. 

‘It’s nostalgic, humorous and sentimental and shows just how much our Barbour jackets are loved and become an important part of the family; if re-waxed at least once a year, they can last a long long time. ‘

On Christmas Day, Paddington presents Mr Brown with a messily wrapped gift to reveal the jacket, which has the bear’s original tag attached to it

Paddington encourages Mr Brown to turn it over, where he has written “Thank you for looking after me.” Mr Brown is touched, insisting that his jacket is part of the family, just like Paddington

Every frame of Barbour’s animation is hand drawn and painted with close to 3000 hours of work since May going into the design, animation and composition of the final film

Every frame of Barbour’s animation is hand drawn and painted with close to 3000 hours of work since May going into the design, animation and composition of the final film.  

To support the campaign, Barbour is launching a children’s Paddington Bear collection featuring soft jersey sweats and hoodies in navy, red, grey and ecru. 

The upcoming range will include nightwear, all with humorous Paddington Bear illustrations, while accessories include hat and scarf sets, beanie hats and cosy wellington socks. 

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