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During your kid’s tween years, something interesting happens fashion-wise: they begin to develop a style. Sometime between the ages of 8-12, they stop haphazardly grabbing whatever’s in their drawer, no matter how hideously mismatched it is, and start caring just a smidge about their appearance. (This may or may not coincide with the advent of decent personal hygiene, but don’t worry, that’s coming.)
The problem with tween fashion has traditionally been the choices — either the clothes that fit them are too babyish, or too grown. They want a look that’s a bit more mature than the little-kid stuff currently populating their dresser. There’s also not much of a selection for tweens, which means little opportunity to explore that burgeoning fashion sense and express their personal style.
But not to worry, because Nordstrom is coming in clutch. They’ve just unveiled brand new tween clothing sections for girls and boys, boasting the coolest brands and styles that tweens actually want to wear — and striking the perfect balance for their unique age group. Here are a few of our favorite brand picks (that will be your tween’s favorite too!).
Treasure & Bond
We especially love Treasure & Bond’s classically-cool graphic tees, but there’s so much to adore about the brand. Not only does it include a selection of all things wardrobe related, from funky fashion pieces like jackets and boots to staple items like socks, but every purchase helps support youth experiencing homelessness. Tween fashion and a good deed? WIN.
Cult favorite denim brand Joe’s Jeans isn’t just for grownups (although we love ours!). With both classic styles and trendy fits for any jean-loving kiddo, Joe’s are a back-to-school staple — and these distressed skinny jeans are among the cutest.
Don’t forget about Nordstrom’s own exclusive brand, which has some perfect picks for tweens. This ruched organic cotton blouse, for example; it’s a combination of the playful ruffled tops she loved as a little kid with a more grownup silhouette and muted color.
What started out as a California surfwear brand has now become an iconic clothing company — with some great options for tween clothing, like the super-cute Brandi wide-leg jumpsuit or the Bavaro Stripe hoodie.
Made to move, Zella is a Nordstrom-favorite activewear brand that’s as stylish as it is sporty. From comfy joggers that they’ll practically want to live in to fun and trendy pieces like this ruched-bottom Imagine Print Hoodie, there’s something for every type of active kid.
Tucker + Tate
Tucker + Tate is known for its fun and unique pieces, so it’s just the brand for tweens who are branching out into their own style. We love this metallic puffer vest and the Mountain Crest hooded jacket.
That’s not to say that these are the only standout brands Nordstrom has to offer tweens for back-to-school; browse the tween boys’ section and the tween girls’ section to see the entire range of fresh ‘fits from favorites such as Nike, Vineyard Vines, Topshop, and more. Happy shopping!
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