Vegan and vegetarian customers at M&S were shocked when they found that fruit juices at the supermarket contain beef extract.
After a customer tweeted asking why they had beef collagen in their Super Water protein juices, many people criticised the brand.
Even those who eat meat said they didnâ€™t understand why fruit drinks would contain animal bits.
The Vegan4Eva blog on Twitter called out M&S and posted a picture of the Super Water packaging, which showed that the drink contains 20g of collagen, 4% of which is taken from cows.
The Super Water costs Â£2 for 500ml and is said to â€˜increase your protein intakeâ€™. The drinks are described as being â€˜high in collagen to help build strengthâ€™.
Collagen is a protein found in the body of all animals. It makes up connective tissue like skin, tendons, cartilage, organs, and bones. When collagen is hydrolysed, itâ€™s broken down into smaller, easy-to-process particles.
People on a plant-based and animal diet complained that the drinks arenâ€™t accessible to people on their diets.
Londoner Liz Mann took to Twitter in outrage and wrote: â€˜This is foul, beef collagen in fruit juice, really Marks and Spencer? How can you justify this?â€™
Vegan Rob Stringer also added: â€˜Bought some watermelon and lime water from M&S today only to find out afterwards theyâ€™ve added beef to it!
One meat-eating person admitted: â€˜Iâ€™m not remotely vegan but even Iâ€™d be a touch bamboozled by beefy water.â€™
We reached out to M&S about the drinks and asked if they will store animal-free versions in the future.
An M&S spokesperson told Metro.co.uk: â€˜Thereâ€™s growing demand for protein-based drinks that offer added vitamins and benefits. In response, weâ€™ve launched two new Super Waters containing a natural source of collagen, which is a widely used ingredient.
â€˜The drinks are clearly labelled with their ingredients on pack, however, we are looking into how we can make this clearer for our vegan and vegetarian customers.â€™
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