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M&S criticised after customer spots beef collagen in Super Water juice

Vegan and vegetarian customers at M&S were shocked when they found that fruit juices at the supermarket contain beef extract.

After a customer tweeted asking why they had beef collagen in their Super Water protein juices, many people criticised the brand.

Even those who eat meat said they didn’t understand why fruit drinks would contain animal bits.

The Vegan4Eva blog on Twitter called out M&S and posted a picture of the Super Water packaging, which showed that the drink contains 20g of collagen, 4% of which is taken from cows.

The Super Water costs £2 for 500ml and is said to ‘increase your protein intake’. The drinks are described as being ‘high in collagen to help build strength’.

Collagen is a protein found in the body of all animals. It makes up connective tissue like skin, tendons, cartilage, organs, and bones. When collagen is hydrolysed, it’s broken down into smaller, easy-to-process particles.

People on a plant-based and animal diet complained that the drinks aren’t accessible to people on their diets.

Londoner Liz Mann took to Twitter in outrage and wrote: ‘This is foul, beef collagen in fruit juice, really Marks and Spencer? How can you justify this?’

Vegan Rob Stringer also added: ‘Bought some watermelon and lime water from M&S today only to find out afterwards they’ve added beef to it!

One meat-eating person admitted: ‘I’m not remotely vegan but even I’d be a touch bamboozled by beefy water.’

We reached out to M&S about the drinks and asked if they will store animal-free versions in the future.

An M&S spokesperson told Metro.co.uk: ‘There’s growing demand for protein-based drinks that offer added vitamins and benefits. In response, we’ve launched two new Super Waters containing a natural source of collagen, which is a widely used ingredient.

‘The drinks are clearly labelled with their ingredients on pack, however, we are looking into how we can make this clearer for our vegan and vegetarian customers.’

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