British farmers have been struggling to stay afloat through the coronavirus pandemic along with many other businesses, as restaurants and high street stores remain shut due to the lockdown. However, supermarket Morrisons has come up with a new way to support the country’s farmers with its latest food box. The new delivery service provides customers with fresh essentials that they can order direct to their door.
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The new British Farming Food Box includes seven packs of meat, cheese, milk, butter, and vegetables including a kilo of potatoes.
The 10kg box is £45, including next day contact-free delivery so that customers and staff can keep their distance.
Morrisons’ new box contains produce that would usually be destined for the restaurant trade, but as businesses have to stay closed as lockdown guidelines are in place, farmers are struggling to sell their goods.
The new initiative will also help to keep farmers going through a charity donation of £1 per box to The Prince’s Countryside Fund.
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In a statement, David Potts, Chief Executive of Morrisons, said: “Being the biggest customer of British Farming, we want to help farmers while also playing our full part in feeding the nation.
“Our farmers produce some of the world’s finest meats, vegetables and cheeses which we want to offer to our customers.”
The new food boxes have been created by the supermarket to feed those who are self-isolating, vulnerable and unable to get to the shops for their usual groceries.
Many Britons are having to stay at home due to long term health problems.
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Morrisons has been producing 30,000 food boxes a week, with nine options in the full range on its website.
The boxes include vegetarian options, a new gluten-free box, a BBQ food box, and meat and fish varieties.
The prices of the boxes range from £35 to £55.
The British Farmers Food Box contains a wide range of meat, vegetables and fresh staples.
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Claire Saunders, Director of The Prince’s Countryside Fund said: “We are immensely grateful to Morrisons and their customers for backing British farming.
“This contribution will allow us to support farming groups across the UK – including the five Farming Help charities.
“It will also ensure that British farmers have the support they need through this difficult time to keep producing healthy, nutritious food for our tables.”
The Morrisons British Farmers Food Box is available to buy on the Morrisons Food Box website, but customers can also place an order over the phone.
A typical Morrisons British Farmers Food Box will contain British Food:
Rib Eye Steaks 400g
Pork Loin Steaks 500g
Chicken Thigh Fillets 600g
Lamb Mince 500g
Beef Mince 500g
The Best Unsmoked Bacon Rashers 200g
The Best Thick Cumberland Sausages 400g
The Best Red Fox Mature Cheese 200g
Salted Butter 250g
For Farmers Semi-Skimmed Milk 4 pints
For Farmers Extra Mature Cheddar 350g
The Best Jersey Potatoes 1kg
Chantenay Carrots 500g
Brown Onions 1kg
Portobello Mushrooms 200g
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