But Holly Willoughby, who's presented the show for nine years, has been making up for it since jetting Down Under to film I'm A Celebrity – with a designer wardrobe worth thousands.
The millionaire mum-of-three, 37, has replaced Topshop and Marks & Spencer, who she has a clothing range with, with expensive designer brands like Maje, Vali and The Kooples for the jungle reality show.
"Everything's from Zara, everything's from Topshop, or L.K. Bennett, or Marks and Spencer."
Amanda, 47, who often stands in for Holly on This Morning, added: "I enjoy the fact people go ''oh, that jumper looks nice, but I won't be able to afford it, wait, it's Marks and Sparks'.
Holly, who is styled by Angie Smith on This Morning, has turned her back on the Great British high-street since jetting to Australia.
On the show's opening night, she wore an Isabel Marant outfit totalling a hefty £1,560.
She paired a £475 high-neck top, £510 min skirt and £315 studded belt, all by the same designer, with a £260 pair of Grenson combat boots.
The TV presenter, who earns £600,000 for her This Morning gig and is estimated to be worth £10 million, has continued splashing out throughout the series.
And it's not gone unnoticed by fans, who moaned about her "mega expensive" outfits on social media.
One viewer said: "Surely when you’re relatable and fun you’d wear pieces with a bit of a more family friendly budget?"
While a second said: "Would Holly Willoughby’s stylist please stop dressing her in designer clothes because I’m waiting for her insta post everyday just to be disappointed that I can’t afford her cute denim dress".
But don't worry if you can't afford her designer wardrobe, we've revealed how to copy her look on the high-street throughout the series.
Last night, I'm A Celeb fans praised Holly's on-point outfit – here’s how to get her trench coat and denim dress for less.
And take a peak inside her £3m five bedroom family home that’s just as stylish as she is.
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