SUMMER is nearly here, and if you're reaching for the Rose this weekend, you're not alone.
Sales of rose wine have doubled in the last year with shoppers favouring the pink stuff more than ever before.
With the warm weather, comes the barbeques and the lazy summer evenings, and new data from Laithwaite's shows that our new favourite summer tipple is now a rose.
Laithwaite's has seen a boom in popularity, with sale of rose, more than doubling when compared to this time last year.
This boom has been supported by the introduction of pink prosecco, which Italian authorities supported in 2020.
Rose itself is up 250 per cent, but sales of rose champagne are also up 164 per cent year on year; suggesting us Brits are getting ready to celebrate the end of Covid restrictions.
The classic, uber classy Provence rose has remained the favouirte for shoppers, but less-known, up and coming categories have seen a rise in popularity too, with sales of Corsican rosé up by 386 per cent, and White Zinfandel up by 75 per cent.
Laithwaites CEO David Gates said: “Rosé has grown in popularity in the UK over the past few years, but this jump in demand is unprecedented. While we are still seeing old favourites such as Provence perform well, the breadth of grapes and bottles being sold over the past few weeks suggests that we have reached a new level of enthusiasm for pink wines”.
“Although there has not been a huge amount to celebrate over the past year, we are delighted that so many our customers are now taking the opportunity to indulge in some bubbles as we begin to emerge from lockdown. Sharing a bottle of wine with friends and family is one of life’s simplest pleasures and we expect to see both rosé and sparkling wines continue to perform strongly as we approach the summer.”
Best Rose Deals to buy now
Here's some of our favourites that are currently on offer and are perfect for the weekend.
- Coteaux d'Aix-en-Provence AOP, £14.49, Laithwaites – buy here
- Whispering Angel, £15.99, Waitrose – buy here
- Il Papavero Rose Prosecco Brut, £9.99, Laithwaites – buy here
- Saint Tropez Cotes de Provence, £13.49, Laithwaites – buy here
- Miraval Rosé Wine, £12, Asda – buy here
- Maison Castel Côtes de Provence Rosé,£8.99, Waitrose – buy here
- Le Bijou Rosé de Sophie Valrose, £6.99, Waitrose – buy here
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