THOSE selfies we post might look like they've been taken in the spur of the moment – but in reality, they're the result of hours of hair and makeup.
Not to mention the hundreds of other pictures taken from different angles which don't quite make the cut.
Well thanks to this hilarious TikTok trend, we now know we're not alone in our accidental Catfishing.
That's right, women have been sharing their most glamorous selfies in comparison to how they look everyday in a new viral "Catfish challenge".
It all started when Australian TikTok user @moldogaa shared a Snapchat selfie with her 87,000 followers.
She said: "Just took this photo on Snapchat… I do NOT look like that!
"Catfish – MEOW!"
But little did she know that her viral video would kickstart a hilarious TikTok challenge.
Over 122,000 people have used the audio from that original clip to highlight the difference between their most glamorous pics and what they usually look like day-to-day.
Posting her transformation video, Whitney Kait asked her 1.7m followers: "Can someone give me the title of Catfish Queen of 2020 already?"
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14Needless to say, the clip baffled Whitney's male followers.
One replied: "How do you do it? It's black magic."
Another added: "I'm scared now."
Meanwhile, a third gushed: "You look beautiful either way!"
What is a Catfish and where did the term come from?
'Catfishing' is when someone creates fake profiles on social media sites to trick people into thinking they are somebody else.
The term was first used in the 2010 documentary 'Catfish' – in which Nev Schulman discovered the gorgeous woman he fell in love with online was a middle-aged, married mum.
Schulman fell in love with "Megan" – but also spoke to her mum Angela, half-sister Abby and stepdad Vince online.
At the end of the documentary Schulman discovers "Megan" was a fake account run by Angela using a family friend's photos.
After becoming suspicious Schulman drives to "Megan's" address – and finds Angela, who admits she was behind the account all along.
At the end he tells a story about how live cod were shipped along with catfish to keep the cod active and ensure the quality of the fish.
He uses the metaphor to describe Angela, saying there are always "catfishes" in our lives who keep us alert, active and on our toes.
Schulman later turned the documentary into the 'Catfish' TV show, where he helps others solve their online relationship mysteries.
For more social media trends, the Natural Facelift is the wrinkle-busting Instagram pose Zara McDermott, Georgia Harrison and Kylie Jenner are loving.
And this bonkers TikTok trend sees people flossing their teeth with HAIR as dentists warn it can cause ‘irreversible damage’.
Plus these celebs clearly find themselves hilarious as Olivia Bowen & Chloe Ferry laugh hysterically in new Instagram trend.
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