Dan Walker: ‘We’re not making a judgement’ BBC host hits back in row over Primark shoppers

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Dan Walker, 43, found himself having to clarify yet another tweet after a fan misread his tone when expressing his shock at the long queues outside Primark stores. As the government continue to ease the coronavirus lockdown to restart the economy, Monday 15 June saw all non-essential shops in England free to reopen their doors to customers and it was clear people are itching to get back to normal.

We’re not making a judgement. I think it shows the difference between those who are keen to get back to normal and those who have no plans to go to a busy shop today

Dan Walker

High street shops, beauticians, pubs and restaurants have been closed for almost 12-weeks as the coronavirus pandemic posed too great a threat to public health to allow them to remain open.

But now the daily number of infections is falling, the government are trying to find a stable yet affective way to restart to economy and keep the nation safe.

For some, Monday couldn’t have come quick enough as there were streams of people queueing for miles outside shops, eager to get their hands on new items or some of their favourite necessities that the lockdown saw them go without.

After seeing a post on Twitter accompanied by a photo of a long line of keen shoppers queueing for Primark in Liverpool, Dan couldn’t help but show his astonishment at the sheer number of people wanting to go shopping.


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The photo showed individuals queuing around the building, as the two metre social distancing rules remain in place.

The BBC Breakfast presenter shared the post to his own Twitter page, relaying his shock.

“Queues outside Primark this morning,” he wrote alongside a gasping face.

But what was just an innocent tweet of pure amazement at the dedication of shoppers, the TV star was hit with a negative response from a fan who seemed to have misinterpreted his tone.

The user retorted: “Your surprised face there Dan suggests you have never been in a Primark in your life.

“It has clothes at a reasonable low price which many low income families rely on.”

Quick to clear up the confusion, Dan made it clear his post was not a dig at societal classes.

“We have a 13-year-old who lives in Primark!” he reasoned.

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“We’re not making a judgement. I think it shows the difference between those who are keen to get back to normal and those who have no plans to go to a busy shop today #BBCBreakfast.”

Many took to the comment section to support Dan, noticing his words weren’t a criticism of Primark fans.

And it appeared there were plenty of people who aren’t up for going shopping anytime soon.

One wrote: “Exactly. I didn’t take it as a criticism of Primark fans (although clothes so cheap must have a cost but that’s an argument for another thread). My amazement was the number of people so keen to go out shopping full stop.”


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Another wrote: “That’s exactly what it shows. Those that enjoy their shopping and are looking forward to it and those of us saying that we wouldn’t go near a shop. Most people clearly knew what Dan meant.”

A third said: “I won’t be going to Primark or any other shops except for food shopping for the foreseeable future. I don’t feel it’s at all safe yet.”

“Some people just want to have a go, there’s wasn’t anything odd about the surprise you showed about being queueing since the early hours,” a fourth agreed.

While ministers are monitoring the situation carefully, we all hope this is the start of a new normality.

BBC Breakfast continues weekdays on BBC One at 6am.

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