Amazon Prime Day 2021: Here's What You Need to Know

Amazon Prime Day 2021 is expected to happen next month! Whether shopping at Amazon is part of your daily routine or you wait for its biggest sales to load up on everything you’ve been eyeing, ET Style has all the information you need to know about the epic shopping event.

From the official Prime Day event dates to top picks from what will undoubtedly be a vast array of must-have products (with incredible Amazon Prime Day discounts in tow), we’ll be keeping a finger on the pulse of everything to know ahead of one of the biggest shopping days outside Black Friday and Cyber Monday to keep you on top of it all. But just in case you can’t wait until Prime Day to start shopping, we’ve also rounded up early deals on the best products from Amazon, from Mother’s Day gifts and home decor to activewear, travel gear and luggage for a sneak peek.

Scroll down to read up on everything we know about Amazon Prime Day 2021 so far, and be sure to keep checking back as we continue to update it with more information as it comes. 

When is Amazon Prime Day 2021?

Perhaps you’re asking yourself one question: When is Amazon Prime Day? It’s understandable, seeing that the shopping site delayed its biggest sales event of the year to October last year just ahead of the holiday shopping season due to the pandemic. But in 2021, Amazon is returning to its regularly programmed annual Prime Day season, summer. While Amazon has yet to officially reveal the exact date (or dates) for the occasion, Amazon announced that the event will take place “before the end of the second quarter,” which likely means sometime in June. Sites like Wirecutter and other outlets report that Prime Day 2021 is expected in June as well, with a second shopping event in the fall (yeah, you and your bank accounts will want to build some stamina). 

What will be available for Prime Day?

Like every Prime Day sale that’s come before it, this year’s sale event is sure to have anything and everything up for grabs for shoppers like it would during the holiday season. But if there were any specific products we’d advise to keep on your radar to get the best Amazon Prime Day deals, it’s Amazon products. Perhaps you’ve been keeping some Amazon devices (like a Kindle e-reader to go with a Kindle Unlimited subscription, a Fire TV Stick or an Amazon Echo speaker) in your cart over the past year. Well, now’s your chance to finally get a one for yourself — at a lightning deal.

This is also the perfect time to get a head start on your holiday shopping. Along with Amazon’s expansive line of products, Prime Day shoppers will be able to find everything they could need; laptop deals, home and kitchen gear, clothes, toys and so much more. And if you aren’t sure where to start, don’t worry—we’ll be keeping you posted on all of the Prime deals we’ll be bookmarking for ourselves.

Who can shop the Amazon Prime Day sale?

Anyone with an Amazon Prime membership can get in on Prime Day. But if you aren’t already an Amazon Prime member, you can sign up for a free 30-day trial (which can be used during the retailer’s biggest event of the year). Let’s face it, the deals are so good, you have no reason not to sign up for an account — even if you’re only using it for a Prime Day deal.

Be sure to check back as ET Style updates this page with more details on Amazon Prime Day 2021 as we learn more.

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