Curious Brits have been tasked with solving a supernatural cipher code that has appeared on a Welsh coastline – at the centre of a mysterious, UFO-type pattern etched into the sand.
The six-metre wide skull sits in the middle of several rings, containing ancient hieroglyphic-style patterns, on Pembrokeshire's Broadhaven Beach – one of the UK's top UFO hotspots.
It was created by Beavertown Brewery ahead of Halloween, with the central cipher code written by Dr Jonathan Melville from MIT.
And fans of the paranormal have been given until midnight on October 31 to try and crack the code – with the help of some cryptic clues that will be fed to them by Beavertown Brewery.
It comes as the London-based brewing company also commissioned a poll of 2,000 adults, which found that one in three respondents (34%) believe aliens exist – more so than those who believe in heaven (28%) or in ghosts (29%).
And a further 37% say they like the idea that extra-terrestrial life could exist – whether they believe in it or not.
Dr Jonathan Melville said: “Many ancient cultures used circular symbols, like Norse runic circles and Hindu mandalas – but some elements in this design are historically out of place, and prove to be more modern.
“The ancient Celts had no knowledge of modern computer structures or telegraph codes, nor did they require it – which is why this design almost seems as if its creation has a non-human origin.
“This code is tailored for those who possess a deep curiosity and urge to unveil extra-terrestrial messages – only the truly intrepid would muster the courage to decode its secret meaning.”
The study also revealed some of the top reasons for believing in alien existence, with 86% thinking the universe is so big that there must be other life forms – while a quarter base their views on news stories. It also emerged that 56% of adults think it's likely that the government is hiding the fact that aliens exist.
And 15% claim they have actually met someone who says they have seen an alien in real life. However, if they were ever to encounter an alien themselves, one in five admit they would feel terrified, while a third would be intrigued, according to the OnePoll data.
Beavertown Brewery has also teamed up with Black Dog Films' Alice Bloomfield to launch “Flightmare” – an animated short film and graphic novel, inspired by strange happenings in the Bermuda Triangle.
Tom Rainsford, at Beavertown Brewery, said: “Pop on the TV or check your socials, and it seems everyone is talking about aliens and UFOs.
“Therefore, it’s not surprising that almost half of the UK say they’d try and communicate with an alien if they ever came across one – just imagine the questions you’d want to ask.
“We are big fans of all things extra-terrestrial – so, to celebrate Halloween, and the launch of our new short film and graphic novel, we thought what better way than to try to see what’s really out there than with a unique, extra-terrestrial sand message.”
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