A BAR appealing to "trendy and cool" customers is charging £18 for "bouji" pints.
Friends of Ham in Leeds offers some of the UK's top beers as well of a selection of charcuterie, cheese and wine.
Assistant manager Andy McLaughlin is proud of the finer quality goods on offer at the pub.
And he explained he wanted "young trendy people, cool people, like ourselves" to come to visit.
He added: “We like to call it 'bouji' -well, we don’t really call it that.
“We like to think we put a lot of thought into our menu, both in food and drink.
"We have some of the finest beers that the country can produce and in fact Europe and the world at times.”
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The pub boasts an £18 beer called Knight Moves Churro Biscuit Pastry Imperial Stout – a "big sweet malty" brew by Browar Stu Mostów in Poland.
Andy says the "unbelievable" drink has a "really thick viscous oily" texture to it.
He said: “Quality speaks for itself. Certain beers won’t be for everyone’s tastes but that’s how it is.”
But due to its overwhelming taste, Andy has only sold a full measure to two people.
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He said: “One was a stag do and the other was a man just having a tough day."
Most customers just stick to buying a third of a pint for £6..
The pub is a hot spot for potential couples on their first date and others who are celebrating an anniversary.
And while Brits tighten their belts during the cost of living crisis, drinks sales are still pumping.
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Andy said: “So it turns out the British public will still drink whatever they want.”
There are beers on offer under more “competitive prices”, such as the popular Kirkstall Pale Ale at £4 a pint and FoH’s own house pale, brewed with local brewery Anthology, at £5.50.
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