Wang Sicong, the son of one of China’s richest men, has sparked a social media craze after being caught stuffing his mouth with a hot dog at a public event.
The photo, taken at the League of Legends World Championship in South Korea last week, has left the Chinese net users surprised and bemused by the British-educated princeling’s manners.
A popular blogger created a cartoon image based on the picture, and within a day numerous memes and even commodities emerged online, poking fun at the 30-year-old son of mega-rich property tycoon Wang Jianlin.
Picture of Wang Sicong stuffing a hot dog into his mouth has gone viral on China’s on Twitter-like Weibo and Whatsapp-like WeChat. The picture was taken at a League of Legends event
Influential cartoonist, ‘Big Sheep Bobo’, created a cartoon image based on the viral picture yesterday on his Weibo account. The cartoon has inspired even more memes from net users
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The picture was taken as Sicong’s multi-million-dollar team, Invictus Gaming, won the title of the 2018 League of Legends World Championship on Saturday.
Sicong is the only son of Wang Jianlin, who is worth $22.7 billion (£17.5 billion). Jianlin, 64, was the richest man in China for a long time and now ranks the fourth on Forbes’s China Rich List.
As China’s most eligible bachelor, Sicong is the darling of tabloids due to his enviable lifestyle and a long list of beautiful girlfriends.
He is renowned for spoiling his pet, Coco the Alaskan Malamute, which is constantly pictured with luxurious gifts from him, ranging from iPhones, Apple Watches to wads of cash.
He is also a huge fan of video games and has built his own business empire worth £555 million, according to Hurun Rich List, which tracks the fortune of wealthy Chinese businessmen.
Wang Sicong, 30, is China’s most eligible bachelor and the darling of tabloids due to his enviable lifestyle and a roster of beautiful girlfriends. He is known to be a fan of video games
Wang Sicong (right) is the only son of Wang Jianlin (left), a self-made mega-rich property tycoon who is worth £17.5 billion. Jianlin now ranks the fourth on Forbes’s China Rich List
Like most privileged children of China’s mega-wealthy, Sicong was educated abroad – first at a primary school in Singapore and then at £30,000-a-year Winchester College – one of England’s top public schools – and then onto University College London where he studied philosophy.
Picture of his awkward ‘hot dog’ moment, snapped by an unknown web user, quickly set the Chinese social media alight.
Net users were both surprised and amused by his eating manner and shared the picture on Twitter-like Weibo and Whatsapp-like WeChat.
Apparently, the picture became so popular that the wealthy son had to beg people not to circulate it.
‘Can you not share the picture of me eating hot dog anymore,’ he wrote on Saturday, half joking, on his Weibo account which has 29 million followers.
But that didn’t stop web users carrying on mocking him.
Quirky versions, including an eye test chart, and relevant commodities have also emerged
One influential cartoonist, ‘Big Sheep Bobo’, created a cartoon image based on the trending picture and shared it with his 4.2 million followers on Weibo.
The popular blogger said many of his followers messaged him and asked if he could draw something for the viral topic, and so he did.
The image quickly became viral and has received more than 21,000 shares and 73,000 likes. A topic page has also been created on Weibo and has so far gathered 140 million views.
Net users praised how vivid the cartoon image was and even created their own versions on top of it, including a funny eye test chart. In a space of a day, people even started selling iPhone cases with the viral photo and cartoon online.
Wang Sicong’s team, Invictus Gaming, celebrates their winning after the final match of the 2018 League of Legends World Championship in Incheon, South Korea, on Saturday
Invictus Gaming player Zhen-Ning Gao (player name Ning) is seen on huge screens prior to the final match. This is the first time a gaming clubs from China has won the competitive game
The only heir to mega-rich Wang Jianlin, Sicong was handed £53 million by his father in 2009 to start his own business. He set up Pusi Capital, a private equity firm based in Beijing, to invest in projects and companies he liked.
In 2011, he bought a top Chinese video gaming club and re-branded it iG, or Invictus Gaming.
On Saturday, when Sicong was pictured gorging on his hot dog, the iG team defeated Europe’s Fnatic 3-0 at Munhak Stadium in Incheon, South Korea, and became the winner of 2018 League of Legends World Champions.
China has an explosive esports industry, which is expected to reach the market worth of 88 billion yuan (£9.8 billion) by the end of this year.
It is said that the country has 470 million video gamers, including 110 million who play the League of Legends, a popular multi-player game.
This is the first year a club from China has won the top honour in the competitive League of Legends World championships previously dominated by South Korea.
Dressed spectators pose for a photo before the League of Legends World Championship final
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