THE website of the firm on the side of the Queen's coffin crashed just seconds after it appeared on TV.
Thousands must have rushed to visit the family funeral director's site, causing an error message to appear for anyone who visited.
The Queen is making her final journey from her beloved Balmoral ahead of her state funeral on September 19.
Mourners are lining the streets to pay their respects as Her Majesty's oak coffin makes its slow procession through Scotland.
The emotional scenes are being broadcast live on television, with millions tuning in from home.
And the moment the hearse appeared on our screens – with the name William Purves on the windows – the firm's website failed to load.
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