Adam-Zeev Nussbaum had entered Burger & Beyond's romantic February 14 competition on Instagram but was left panicked when the London eatery shared his and his secret girlfriend's names on social media.
The restaurant had announced the competition two days ago, saying they wanted to give "some love back" after opening.
They revealed: "We are giving one couple a Valentine's Day lunch on us THIS THURSDAY… all you need to do to enter is like, share the post in a stor and tag the lucky person you want to bring with you!"
And announcing the winners, the restaurant shared a message on Instagram, saying: "Valentine's Competition winners… please DM for details" – tagging the lucky couple.
But the man, Adam, quickly replied to the message, saying: "Please delete the story. Who r u.
"Answer me please delete the story it's a mistake. Please."
You're having an affair! On Valentine's as well. You shouldn't have entered the couple's competition
The chain then replied: "Sorry, what is wrong? You won the competition you entered?"
The caught out man then replied: "I didn't read the description and we don't want the lunch.
Burger and Beyond was then quick to catch on, asking: "Oh do you have another girlfriend?"
Adam says: "Yeah but we don't want it."
Stumped organisers of the competition then quizzed: "Are you having an affair!", with the man replying: "No girlfriend. Can u delete it please? 😉 And make a couple win."
But Burger & Beyond eatery director Tom Stock couldn't believe the messages, replying: "You're having an affair! On Valentines as well. You shouldn't have entered the couple's competition."
The man replied: "Yeah. But I didn't read the description and we don't want that everybody can see our name.
"So please delete it. I am really sorry. I did a mistake.
"Is it OK lol. Please delete it really. Please delete the story."
LESSONS LEARNED
The burger joint director had some wise words after the debacle, writing on social media: "Top tip lads: Don't enter a competition for a romantic meal with a girl if you're having an affair with that girl and the winner is announced to 130k people."
Tom shared the message with a face palm emoji.
The organisers of the competition later said they wanted to give the man's girlfriend a free meal.
The post was soon deleted, with a new couple announced "due to unforeseen circumstances."
Maybe these Valentine's Day quotes and messages will help the man smooth things over…
The Sun Online has reached out to the couple.
Burger & Beyond declined to comment.
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