BODYBUILDER Vadlir Segato died aged 55 from a suspected heart attack after injecting harmful chemicals for years to achieve his muscle-bound look.
The Brazilian, nicknamed the Hulk, was an international star thanks to his eye-popping frame, enhanced by a life-threatening concoction.
The Sao Paulo native is said to have abused synthol – made up of 85 per cent oil, 7.5 per cent of anaesthetic and 7.5 per cent alcohol – for several years.
Alongside a number of workouts a week, he revealed he had taken regular injections of synthol since 2013.
His continued usage always ran the risk of amputation or death.
He would often share his obsession with injecting the substance on his Instagram page, posting photos and videos of his pumped up body to his thousands of followers.
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Many would often congratulate his fake muscular bulk and his "absolute beast of a transformation" after he was once nicknamed "skinny dog" during his younger years.
Glorifying his bizarre health routine online, the bodybuilder would brag about his daily run in with death.
He also shared a number of videos showing his workout regime, which included bicep curls and bench press.
In one post online, revealing part of his routine he wrote: “I bathe with cinthol soap (a brand particularly popular in India) and inject synthol into my body.”
Eventually the oil injections ballooned Segato's biceps to a massive 23 inches, despite not improving his strength.
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All the while the substance ran the risk of nerve damage, infections, ulcers, strokes and the possibility of death.
But speaking in 2016, when asked about the complications of the oil injections, he admitted to ignoring the warnings.
"The doctors tell me to stop it, the advice they give me is to stop using”, he said.
"But it's my decision to use it because I want to, because I like to."
On Monday, his choices appeared to finally catch up with him after it emerged that he had been taken to hospital.
Local media suggested he had been complaining of shortness of breath at his home in Ribeirao Preto, southeast Brazil.
Segato's neighbours revealed to local media that despite his millions of followers, the bodybuilder had lived as a recluse with few friends or visitors over the years.
Valdir's neighbour Moisés da Conceição da Silva said the social media star was rushed to hospital where he later died of a suspected heart attack, according to Brazil's Globo news.
He said: "It was around 6 am, more or less. He came crawling through the back house and came to the front.
"Then he knocked on my mother's window, knocked, knocked, then she woke up and he said 'help me, help me because I'm dying'.
"They put him in the car and then the neighbour went to the UPA. He arrived at the UPA, he fell at the reception, having a heart attack. I think he had a heart attack."
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Moises said that this was not the first time Segato was hospitalised with shortness of breath.
But while doctors were previously able to save him, this time he sadly passed away.
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