As it becomes easier than ever before to get something within days – or even hours – of making a purchase, more than one in five admit they want instant gratification.
One in 10 would expect an online order to arrive no later than the next day with some impatient shoppers not happy unless they can get what they want that same day they buy it.
Consumers now expect food shopping within an hour, clothes and furniture by the next day, and tailored goods such as cars within a week.
Stuart Foulds, Chairman and Chief Executive of TrustFord, said: “The always-connected nature of today’s world means we expect to get things done much faster.
"‘Now’ is the new normal and this has caused an unprecedented shift in the retail landscape.
“Our research casts doubt over Britain’s age-old reputation as a nation happy to wait in line.
"That’s why we’re leading the way by delivering on Britain’s call for speed and convenience with the launch of TrustFord NOW.”
And the survey of 2,000 adults attributes this increased impatience to online shopping (78 per cent) and the influence of social media (70 per cent).
The average adult will also only wait for an average of 11 minutes in a queue before giving up and walking off.
But it also emerged Brits don’t just want items to arrive quickly after making a purchase with one in six also expecting to be able to personalise the item.
Fifteen per cent want to be able to personalise the colour of a new car they are buying, while one in 10 want to choose the engine size.
Others want to be able to pick the upholstery, safety features and internal accessories.
TrustFord Now is the new retail offering from Britain’s largest independent Ford dealer network.
The service allows car buyers to drive away from a dealership with an available new vehicle within an hour or to order a vehicle from their own home and have it delivered to them the next day.
Such fulfilment speed is an industry-leading initiative.
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