But her actions tell a different story, with the star repeatedly editing her own pictures – something plus size blogger Hayley Stewart says is toxic and damaging to women's self esteem.
Women up and down the country are altering their bodies in every way from undergoing vaginal rejuvenation to getting dodgy fillers.
Here Hayley reveals just how damaging it is for celebs to post edited pictures while promoting body positivity.
Hayley told the Sun Online: "I am a fat woman – I'm a size 22. Society generally thinks that my body is 'wrong'.
It doesn't matter that I love it – for some people, how it looks is everything and that's all that matters.
This is why we need body positivity – to strive for the acceptance of all bodies, not just the ones that look like Vicky Pattison, who is as far away from having a marginalised body as I am from running the London Marathon.
Working as a “Body Confidence ambassador” for Ann Summers, and talking regularly about self love and acceptance on her Instagram posts, Vicky seems to only be talking the talk, not walking the walk.
Looking through Vicky’s Instagram there's a sea of perfectly posed images.
Each bikini shot looks like something out of Sports Illustrated, and I struggle to find her relatable – despite all her talk of learning to love her flaws.
Vicky, like many other celebrities – including Kim Kardashian – continues to create images of the sort of body we see in fashion and fitness magazines – carefully posed, filtered and cropped to show us her best assets and omit her “flaws”.
While that is her right, body positivity is about celebrating our differences – not covering them up.
While she may have learned from her mistakes and stopped calling other people – like Michelle McMannus – out on social media, the way she talks about her body and eating continues to make me cringe.
After enjoying food over the festive season she referred to herself as resembling a “fridge with arms” – when no discernible change could be seen in her body.
Not only that, it's more than a little hypocritical to be talking about self love and acceptance on one hand, and to be posting sponsored content about dieting products on the other hand.
We've seen this happening a lot with celebrities lately, from Kim Kardashian's appetite suppressant lollipop, to coffee that makes you 'skinny' and dangerous supplements.
Just yesterday Vicky posted a sponsored image of her talking about her work with 10 Cal Jelly – a low cal jelly with a strong dieting message.
View this post on Instagram
It’s so important to make sure you have a support network around you if you’re taking on a new resolution this January. I’ve been working with #Team10Cal again this year and met these lovely ladies who are on their weight loss journey – such a pleasure to work with them and hear their amazing stories!! Can’t wait to get get from Mexico and get back on this hype! Not long til the #NTA’s and I need to make sure I’m red carpet ready!! 💘💁🏻♀️ #Team10Cal #Ad
A post shared by Vicky Pattison (@vickypattison) on
In the post she talks about needing to make sure she is “red carpet ready” for the National Television Awards later this month.
The assumption is that unless she’s been dieting, she won’t be red carpet ready – because her body will be wrong: this is not body positivity.
The past few years has seen an upswing in the number of celebs – and brands- proclaiming themselves body positive.
And I am all for it. If that’s what they actually truly are. But it needs to be shown in their actions not just their words.
They’re misunderstanding where body positivity came from and what it’s supposed to be about.
It’s not just a trendy buzz word, or just about learning to love yourself – it’s about being positive and embracing all body types.
Not just talking about so called “flaws” like cellulite and stretch marks – actually showing them, so that they stop being something to be hidden.
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First post of the new year up on the blog – featuring this @lovedrobe dress that’s super comfy but still looks like you’re making an effort! Win win! Go check it out, and let me know what you’re wearing at the moment 🖤🥀 #Ad
A post shared by Hayley Stewart ✨🦁 (@curvesncurlsuk) on
Vicky may well have found her confidence, and be loving life walking around the
pool in her bikini with what she describes as her “imperfections” on display, yay her – but that’s not what her Instagram says to me, or her millions of followers.
Her Instagram account tells us there is only one right way to have a body – the slim, curvy bodies we see in the media.
It makes me sad that people will think that body positivity if only for people who look like this.
The movement started off as an 'eff you' to beauty standards and narrow ideas of what bodies should look like.
It’s meant to be about equality for all types of bodies, but many celebrities are now using the term while continuing to champion the same bodies as before – white, youthful, slim, large breasts.
This squeezes out the very people who created this movement in the first place – fat women of colour – and stops it from truly being something transformative that can help all women feel more comfortable in their bodies.
I hope she can learn more about this movement, and what it should mean.
There is such freedom in learning to love your body in all its various forms and stages, regardless.
Know that stretch marks, rolls, cellulite don’t have to be hidden, because they are a part of life, a part of your body.
All bodies are good bodies, and deserve love."
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