ULRIKA Jonsson has admitted her children cringe over her sexy social media posts – but insits she "doesn't give a f***".
The 54-year-old Sun columnist is famous for stripping off to reveal her impressive figure.
It's fair to say she risks mortifying her teenage kids by posting the racy snaps online.
But Ulrika says adamantly: "I don't give a f*** about them.
"This is my life. I've dedicated my life to them.
"Yes, there are probably times when they're unhappy, but they don't voice it anymore.
"I have more years behind me than I have in front of me and I have shown more than my dedication to them and that will continue.
"Sometimes, they go 'oh cringe'. but that's the role of the parent to embarrass the children."
And Ulrika is finally becoming proud of her body, at the age of 54.
She said: "I'm trying to find a way to love my body. It's a bit wrinkly but that's how it is.
"In terrible lighting it can look alright.
"And why shouldn't I? We've all been programmed to different things.
"I was always told very bad, negative things about my body as I grew up and now I'm like, I'm 54 and I'm going to put my body out there and it is what it is."
Ulrika is among the new recruits being put through their paces by chief instructor Ant Middleton and his team in the latest series.
Kicking off tonight, viewers will see singer Alexandra Burke, Olympic gold medallist James Cracknell, former Premiership footballer Kieron Dyer and Loose Women star Saira Khan among the star-studded line-up.
Admitting she leapt at the challenge during a dark period in her life last year – despite never having watched the Channel 4 show.
Ulrika said ahead of tonight's series launch: "It was pure coincidence, stars aligning, whatever else.
"It came along at a very low time in my life at the end of last year.
"I felt, for various personal reasons in a very low place.
"This offer came up and I immediately thought 'I need to get away, as far away as I can and get some sense knocked into me'.
"Most people would go to a spa for two days but I felt the need to go and learn something.
"I hadn't watched the show. I'd seen bits, but I'd s*** myself when I watched it because it's all the things I'm not about.
"I'm not about courage or bravery. It was challenging myself in a self-destructive way.
"I felt I was already broken. I was a person in pieces. It was just personal things, personal relationships, family, the world.
"Certain things affect you and trigger you. It was a difficult time.
It felt like the right thing to do, for me.
"I said to my family 'I'm going' and their jaws dropped because they see this little lady who does all the cooking and cleaning at home and thought 'yeah she's not going'.
"But, I did, I went."
- Celebrity SAS: Who Dares Wins airs on Channel 4, Sunday at 9pm.
Read about Ulrika's Celebrity SAS experience in her own words, here.
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