The 10 contestants on I'm a Celebrity… Get Me Out of Here! this year are fighting over luxury items to take into camp – with some treats banned from the jungle.
Normally celebs need to win their luxury items as part of games in camp.
But ITV have now revealed they don't allow all of them to have the same requests, otherwise the camp would be filled with pillows and family photos.
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Executive producer Olly Nash said: "This year like most years they will get an opportunity to win their luxury items, but it depends how well they get on.
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"They're still in negotiation because we try to make sure that not everybody has the same. So we're still negotiating.
"What is the most common over the years? Pillows and photos from home.
"Then you get people like Helen Flanagan who asked for fake tan and then when she got it five days in she already had a tan and she ended up with a bright orange face.
"Joey Essex brought in rubber rings to play in the pool. So some people bring in silly stuff."
The ITV show boss also admitted that some items are banned as luxury items that have been requested in the past.
Olly said: "You wouldn't have books, you won't have anything like a game of chess or anything like that. So you wouldn't have anything that could be distracting, part of this game is making sure that you are creating reality and having a chat with other people and doing stuff and dealing with the boredom."
Hosted by Ant and Dec, the new series of I'm A Celeb will return to its usual location Down Under with celebs being tested to their limits through a series of bushtucker trials.
A number of this year's contestants including Radio 1 DJ Chris Moyles, Love Island's Olivia Attwood, Coronation Street star Sue Cleaver and Hollyoaks star Owen Warner have already been spotted arriving at Brisbane Airport.
Conservative politician Matt Hancock, who has become a surprise announcement to join this year's series, was also seen arriving at Brisbane to take part of this year's highly anticipated series.
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