THIS Morning star Holly Willoughby posed in just a towel after creating a 'home salon' at her house.
The 41-year-old presenter is set to return to the ITV programme next month following a break over summer.
Taking to Instagram today, Holly shared a glimpse into her time off as she set up a 'home salon' in the comfort of her London pad.
Wrapped in just a towel, the star snapped away as she coloured her hair and waited for the product to set.
Holly appeared extremely tanned as she posed for the natural selfie without a scrap of make-up on.
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The TV host recently showed off her platinum blonde hair on a blog post for her lifestyle brand, Wylde Moon.
Last year, Holly surprised fans with an image overhaul, revealing a side of herself that was quite unlike the down-to-earth and chirpy presenter viewers had come to love.
She revealed she had been working on the wellness brand, a website selling £65 candles and £495 earrings.
In an Instagram post to launch the business she said: "In creating Wylde Moon for you, I’ve filled a need in me.
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“I’d lost a part of who I was and that rediscovery has led me here, to a whole new place of beauty and power.”
Now, Holly is hoping to expand her wellness brand even further.
An insider said: “Holly’s made no secret that she has been inspired by Gwyneth Paltrow. The only problem is that’s just a bit hippy-ish for the viewers who have been watching her day in, day out.
“These are hard times. All this airy-fairy stuff just doesn’t chime with regular people. The great thing about Holly was she could wear high-street brands and look a million dollars, all while having a laugh.”
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Meanwhile, PR guru Ed Hopkins believes her new image could be part of a master plan to take her into A-list America.
He said: “Holly is taking a big risk by tapping into a completely different demographic, but the way she portrays herself is very likeable.
“It’s a wise move and it could take her to next-level stardom. She’s still huge in the UK, but this could make her famous overseas as well. America would love someone like her.”
It comes after Holly was snubbed from a National Television Award nomination for the first time in five years
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