HOLLY Willoughby revealed she's feeling broody and wants another baby after meeting Rochelle Humes' newborn son.
The mum-of-three, 39, went weak at the knees for baby Blake while presenting This Morning's first ever Christmas special with Phillip Schofield.
During the episode Rochelle, 31, returns to the show and introduces her baby son to her colleagues.
Holly asks how Blake's big sisters Alaia-Mai, seven, and Valentina, three, have reacted to the new arrival.
"They are brilliant," the new mum gushed.
"They are constantly all over him and fighting about who's going to hold him and who's passing me the baby wipes.
"But it's really nice, and I think because he's a boy there's no competition, they are just trying to be mini mummies!"
At the end of the chat Rochelle holds up baby Blake to say goodbye and it's too much for broody Holly to bear.
"Oh I want one of those," Holly said.
Thinking of Holly's existing brood, Phillip said, "No, you don't!"
But Holly insisted: "I do!"
Phillip said: "No you don't, you've got enough!"
But Holly insisted she still wants a fourth and said: "OK… but I do!"
Holly has three children – Harry, 11, Belle, nine, and Chester, six – with her husband Dan Baldwin.
The 39-year-old star is fiercely private about her children but gave fans a sneak peek at her bustling home life earlier this month.
In the photo, Harry is dressed as his namesake Harry Potter, Belle as Hermione, and Chester as Ron.
They have hats covering their faces and are all posing on broomsticks with clouds and the moon surrounding them.
The children are dressed in clothes from Marks & Spencer, with Holly plugging the brand she works for in the post's caption.
She also revealed that she's the one who took the magical photo – which comes after Harry and Belle snapped pictures of her for the new clothing range.
Holly wrote: "Harry (Harry), Hermione (Belle) & Ron (Chester) quarantine project continued…
"New Harry Potter range out now!
"Photography by moi."
Holly recently revealed that there is football rivalry in her home, with her youngest son supporting Chelsea – against his Arsenal fan dad's wishes.
The tickled mum-of-three made the announcement alongside a photo of Chester with his custom birthday cake, adorned with Chelsea FC decorations.
She credited Frank Lampard for her son's obsession – adding that it was "killing" her Dan.
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