Gogglebox viewers were left in stitches on Friday night as Mary Killen failed to recognise EastEnders legend Shane Richie.
The Alfie Moon actor is currently taking part in the latest series of I'm a Celebrity… Get Me Out of Here!.
Mary and her husband Giles Wood tuned in to watch the launch of the gruelling ITV reality show along with the rest of the armchair critics.
She was left scratching her head over the famous face taking part in the show.
Mary mistook the 56-year-old soap star for Shane MacGowan, who is the frontman of punk band The Pogues.
Viewers of the Channel 4 show were left in fits of laughter at Mary's comment.
Taking to Twitter, one fan penned: "Mary asking who Shane Ritchie is. 'Is he in the Pogues? Hilarious!'"
Another added: "Shane Ritchie from the Pogues. Mary is hilarious. As if Shane MacGowen would do the jungle."
A third person said: ""Shane Richie. Is he in the Pogues?"
A fourth wrote: "Mary thinking Shane Richie is from the pogues" alongside two crying laughing face emojis.
The Pogues reached international prominence in the 1980s and early 1990s, recording several hit albums and singles.
MacGowan left the band in 1991 but the band continued – first with Joe Strummer and then with Spider Stacy on vocals – before breaking up in 1996.
The Pogues reformed in late 2001, and played regularly across the UK and Ireland and on the US East Coast, until dissolving again in 2014.
It has been reported this week that BBC Radio 1 will not play the original version of The Pogues and Kirsty MacColl's Christmas song Fairytale of New York because its audience may be offended by some of the lyrics.
The station said young listeners were particularly sensitive to derogatory terms for gender and sexuality.
It will instead play an edited version with different lyrics sung by MacColl.
But the 1987 original will still be played on Radio 2, while 6 Music DJs can choose between the two versions.
A BBC spokesman said: "We know the song is considered a Christmas classic and we will continue to play it this year, with our radio stations choosing the version of the song most relevant for their audience."
The duet is one of the most enduring Christmas pop songs, having returned to the UK top 20 every year since 2005. Along with a string of other festive favourites, it is now rising the chart again, at 59 in the current midweek chart.
Googlebox continues on Channel 4 on Friday at 9pm
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