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Good Morning Britain viewers slammed the show for its Storm Eunice coverage, as it seems they were ignoring their own advice to stay at home.
Throughout the show, a number of ITV reporters were out on location bringing live clips from places like train stations and the seafront.
Hosts Ben Shephard and Kate Garraway, and their roving reporters, told viewers to stay at home because of the weather warning.
But viewers weren't happy that show bosses had sent their reporters out into the weather, branding the live clips as "ridiculous" and "dangerous".
One person said: "Do not come to places like this as it's far too dangerous but it's alright for me to do it because I'm on the TV so please stay at home and stay safe."
Another tweeted: "Oh my God they say stay at home, make sure you're well prepared, we have reporters out in the weather WTF. Just been to the shop to make sure we can last the next 24 hours, stay safe LOL."
Someone else wrote: "Why on earth are there GMB reporters out in this weather? People can look out of their window and see what it's like. Ridiculous."
A third said: "Why do GMB tell everyone to avoid the seafront, because it's dangerous, but then put poor reporters there? It's not necessary, it doesn't add anything to the report, except putting the reporters in danger."
Another said: "So you warn people to not go near the coast/piers by putting the reporter… wait for it… on the coast/piers."
And a fifth added: "Yet again the advice to stay indoors is being totally ignored by broadcasters."
Much of the episode was dedicated to reporting about the storm, with Ben and Kate speaking to reporters and experts all around the country.
The hosting duo asked for viewers to send in pictures or images of the strong weather "from a safe place" as they shared footage of waves battering the Clevedon seafront.
But they also brought the usual segments with famous guests, this time speaking to sportsmen Ed Jackson and Billy Monger about the Paralympic Winter Games.
Good Morning Britain airs weekdays at 6am on ITV
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- Good Morning Britain
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