The new Disney streaming service hit more than 10 million subscribers as it launched in the US yesterday, far exceeding expectations.
Shares in the company were reportedly up nearly 5% on the New York Stock Exchange on Wednesday afternoon, following the tremendous launch success.
In April the iconic entertainment giant unveiled its future plans and revealed its hopes to reach 60 to 90 million Disney+ subscribers globally by 2024.
Following day one's huge influx of sign-ups, these figures seem possible.
According to Mail Online , Disney invested billions in its new streaming service, which costs $7 a month or $70 a year after a 7-day free trial.
Th publication also reported on the rumoured technical glitches on launch dau which the company claimed were caused by higher-than-expected demand.
The new service joins Apple TV, Amazon Prime, BBC and ITV online ventures and Netflix in the top comprehensive streaming platforms line-up.
The new digital platform features previous shows and films, as well as new content exclusive only to Disney+.
It was recently reported that the service would initially boast more than 7,500 episodes and 500 films in it first year.
Highlights include animated classics such as Snow White and Moana as well as favourite movies like Who Framed Roger Rabbit, Flubber and High School Musical.
Disney+ will not only include a huge number of Disney's own back catalogue but also a whole slate of original content, including Star Wars live-action television series The Mandalorian , starring Narcos star Pedro Pascal in the title role as a bounty hunter active after the events of Return of the Jedi.
The Marvel Cinematic Universe will also be getting a serious look-in as well, with multiple series confirmed to be set in the world of the Avengers, with series for The Falcon and the Winter Soldier , WandaVision, Loki, and She-Hulk , to name just a few
Disney+ works the same way as other streaming services. It is available via an app on Smart TVs and mobile devices, as well as via browsers.
Users can also download shows to watch offline.
Customers with Verizon wireless and home-internet plans were in luck as they were offered Disney+ for a year for free.
It is rumoured that by the end of 2019, there’s likely to be hardly any Disney-created content left on rival platform Netflix.
Disney+ launches in the UK on March 31, 2020.
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