The 52-year-old radio presenter launched the sporting event on his show on Virgin radio today, and was joined by his partner Natasha who was taking part in the pre-race events.
The beauty turned up to the News UK building this morning and took part in a 10k treadmill run, which was carried out as a relay with other team members, alongside Olympian Colin Jackson to mark the launch of the festival that will take place later this year.
Speaking on his morning slot to introduce the captains, Chris said: "Captains Colin Jackson, Paula Radcliffe, Crammie [Steve Cram], and Mrs Natasha Evans."
"I haven’t seen you for four hours."
Chris went on to quiz his partner – who he married in 2007 – on their children Noah, 10, Eli, six, and six-month-old twins Boo and Walt.
To which she replied: "Everything is in hand. Someone else is looking after them."
Chris went on to explain Vassos Alexander and his spouse were in one team together, and going head to head with Olympians Steve and Colin, who were named team Crackson.
He said: "We have two teams, the Olympians, we are calling it team Crackson. Then we’ve got Vassos and Natasha."
During today's show journalists and famous faces were competing in a 10k, as well as a 1k on the fitness machine, before the show ended with an egg and spoon race.
But before the activities began Chris checked in with Natasha to see if she was up for the test, as she gave birth to their twins just six months ago.
Natasha replied: "What I lack in experience I have in enthusiasm."
Chris went on to reveal his children have all the faith in their mother, and told their father Natasha may not have practised a sport before but she will always be good at them and better than Chris.
RunFestRun is a music and running festival, which will take place on 31 May this year.
The three-day camping festival will allow contestants to explore the grounds of Bowood House and Gardens with visitors having exclusive access to areas, which are usually closed off to the public.
The family-friendly event will also provide entertainment for those taking on the run, as well as for families supporting their loved ones in the race, with additional wellness and fitness classes arranged, as well as a children and shopping zone.
Tickets for the event are available to pre-order now, with more tickets on sale Thursday March 21, ranging from £10 for an under-six child's weekend ticket to £140 for an adult's weekend pass.
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