Let’s take a closer look at what’s going on.
Who are the vegans on this year’s I’m a Celeb?
The Vamps guitarist James McVey, X Factor’s Fleur East and Coronation Street’s Sair Khan are all vegans.
DIY SOS presenter Nick Knowles has also been known to adopt a vegan lifestyle.
The 56-year-old released a vegan cookbook in 2017, titled Proper Healthy Food.
Can vegans take part in bushtucker trials?
The vegan contestants on the show – James, Fleur and Sair, have been given the green light not to take part in any tasks that require them to eat animal products if they don't want to.
Each year, the ITV series challenges campmates to eat a succession of disgusting meals, from fish eyes and witchetty grubs to cockroach milkshakes and crocodile penis.
Other trials involve tanks filled with live animals, including snakes and spiders.
It is not yet known whether or not “somewhat vegan” Nick will rule himself out of the running for the food based Bushtucker Trials.
However, on day one of the camp, it looked as if Sair had decided to let go of her vegan ideals after being seen comfortably tucking into emu meat.
Have other vegans taken part before?
Last year, stand-up comedian Shappi Khorsandi revealed that was vegan shortly before joining the Jungle.
However, she ditched her plant-based diet for the show. Eventually, she did confess to falling ill, where she requested vegan-only food for the remainder of the show.
At the time, Shappi said: “I had meat, and I was really, really physically sick, five times in one hour. It was horrible.”
What is a vegan diet?
Veganism is currently defined as "a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose".
The movement was born in 1944 when a small group broke away from the Leicester Vegetarian Society to form the Vegan Society.
The term "vegan" comes from the first and last letters of the word vegetarian.
November 1 is celebrated as World Vegan Day, and The Vegan Society hosts numerous events to celebrate the benefits of the lifestyle.
Vegetarians do not eat any animal flesh – this includes cow, pig, chicken and fish.
Vegans go further by not eating anything derived from an animal, including eggs, milk and butter. Honey, meanwhile, is rather divisive in the vegan community.
A vegan's diet consists solely of beans, grains, fruits, nuts, seeds and vegetables.
However, there are many substitutes which can be used in place of animal-based ingredients.
For example, cow's milk can be replaced with soy milk, and vegan margarine is a great alternative to butter.
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