In what doesn’t come as shocking news, AMC Entertainment chairman-CEO Adam Aron said that the No. 1 theater chain has inked a deal with Warner Bros. ensuring a 45-day theatrical window for the studio’s releases in 2022. Warner had previously hammered out a 45-day theatrical window with No. 2 circuit Cineworld, and its U.S. counterpart Regal, earlier this year as the Burbank, CA was slammed by the industry and talent reps for its day-and-date theatrical-HBO Max streaming model.
The news came in a flurry of announcement by the exec during an call after second quarter earnings, including the chain picking up eight older Arclight Cinemas leases, three of which are in L.A. (two of them we already knew about– The Grove in LA and The Americana at Brand in Glendale, CA).
We’re especially pleased that Warners has has decided to move away from day-and-date releases and commit to theatrical windows as well,” said Aron, “We’re having conversations with other movie studios in Hollywood.”
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“We’re seeing the consensus that exclusive theatrical window is a good way to build major motion picture franchises,” added Aron citing that studios’ experimenting with the theatrical window was as a result of the pandemic.
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