Eley Kerr, a sales assistant from Nottingham, was travelling with her 11-year-old child while returning to Manchester from Florida.
After boarding a Virgin Atlantic flight at Atlanta for the return leg, her daughter decided to play hangman, a game where you guess the letters to form a word.
However, she failed to guess the word – "Bastard" – which flashed up on the screen along with the message "You Lost!"
"Bastard" is often used as an insult to someone, and was historically used as a derogative term for a child born out of wedlock, that is, the mother was not married to the father at the time the child was born.
Eley complained to Virgin Atlantic on their Facebook page, saying: "Got to say, this is not the kind of thing I expected to find on an in-flight game of hangman that my 11 year old daughter could easily play.
"On the return flight my daughter plays a game and finds this as a word.
"Now I understand it's not technically a swear word, but still, do you Virgin Atlantic really feel this is an appropriate word to have installed on the game!
"Surely someone in the company vets the games prior to installing them on their in-flight entertainment screens!"
Virgin Atlantic commented on her complaint, saying they were looking into it.
Eley told Sun Online Travel: "I have emailed a complaint to Virgin Atlantic, stating that although it's not technically a swear word, I don't feel it appropriate to be on a game on an in-flight screen for all children to access.
"My daughter was just playing the Hangman game on our way back from Orlando, she was sat next to her grandad and he was just as shocked as she was that the word was there!
"Virgin haven't got back to me yet, they sent response email saying it will take up to 14 days for a reply.
"l wasn't happy to be honest, I expected better of Virgin to be fair."
A Virgin spokesperson told Sun Online Travel: "We always want our customers to have the best possible experience when they fly with us and we’d like to apologise that one of our on-board games has fallen well below our high standards.
"We’re investigating this matter with our external supplier as a matter of urgency to ensure this does not happen in future. "
This comes just days after passengers discovered cameras built into the in-flight entertainment systems of several airlines.
The airlines have claimed they are not in use as they were added by the manufacturers who created the tablets.
Sun Online Travel previously reported that one man tried to claim compensation after his in-flight system didn't work during a ten-hour flight.
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