Uber plans to focus its business more on personal transport, like bikes and electric scooters, instead of its usual taxi car service.
The company’s boss, Dara Khosrowshahi, said that Uber is prepared to potentially lose money short-term in order to shift focus to personal transport.
The idea is that in cities, in the future, cars will be less prevalent as people use personal transport to cover short journies.
This follows a selection of Uber investments into bike firms over the last year.
Khsrowshahi told the Financial Times , "During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person 10 blocks.
"Short-term financially, maybe it’s not a win for us, but strategically long term we think that is exactly where we want to head."
While Uber makes less money per bike ride, compared to a car, it says there will be more of these in the long run for many short journies.
Uber drivers will likely lose out in the short-term, but the company says they will ultimately benefit from only having more lucrative longer journeys.
Beyond bikes Uber has also teamed up with electric scooter company Lime.
Jump, the electric bike company which Uber is behind, is now available in eight US cities including New York.
All of this follows a recent New York vote to impose a temporary cap on new licences for ride-hailing vehicles to tackle congestion. The mayor of London is set to take similar action.
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