When is Amazon Prime Day 2020?

In recent years Amazon Prime Day has become a fixture in the calendar for bargain hunters looking to score a good deal.

It usually takes place in July and gives Amazon Prime members access to hundreds of discounts and reductions. Understandably, the coronavirus pandemic put the brakes on the event this summer even though Amazon has done massive business during lockdown.

Amazon itself has confirmed that Prime Day will go ahead this year, but hasn’t given any specific dates.

‘Over the last five years, Prime Day has become a special celebration and time for Prime members to shop incredible deals for themselves and for friends and family – and it’s something we look forward to every year,’ an Amazon spokesperson told Metro.co.uk back in July.

‘This year we’ll be holding Prime Day later than usual, while ensuring the safety of our employees and supporting our customers and selling partners. We are excited Prime members in India will see savings on August 6-7, and that members all around the world will experience Prime Day later this year. We look forward to sharing more details soon.’

Now rumours are starting to circulate that Amazon is planning to hold it in October instead. And despite being called Prime Day, the discounts will probably run for 48 hours or longer.

Various reports suggest Amazon could stage its Prime Day sales from October to 5 to October 9. These reports refer to the United States, with no mention made whether or not it will also take place in the UK.

If true, those dates would put the Prime promotion about a month before Black Friday and Cyber Monday are due to take place in America.

What Prime Day 2020 deals could we see?

When Prime Day eventually arrives, there will be a multitude of deals going on at any given moment. Amazon swaps these deals in and out – so if you’re particularly set on getting something, you may only have a short window in which to do so.

However, it’s also a fair bet that some items will remain on sale for the entire Prime Day promotion and these are certain to be Amazon’s own-brand tech gadgets.

Kindles, Fire tablets and especially Amazon Echo smart speakers routinely get the Prime Day discount treatment and will be available for less than the asking price.

These devices are great gadgets in their own right, but they also serve as an important gateway to Amazon’s retail empire (you can ask Alexa to buy you stuff straight from your linked Amazon account) so it’s in the company’s interest to get them into as many homes as possible.

You can also expect hefty deals on games consoles. Why? Because the PlayStation 5 and Xbox Series X are imminent – so we’d expect plenty of bundle deals on Xbox Ones and PlayStation 4s as the retailer looks to shift stock.

It’s not just physical items that get discounted, either. We may see reductions in subscription prices for things like the Kindle Unlimited reading service or Amazon Prime Video if you pay for several months up front.

How do I take part in Amazon Prime Day 2020?

As ever, the deals and offers will be restricted to those who pay for an Amazon Prime membership – currently £7.99 a month or £79 per year.

However, Amazon offers a one-month free trial of Prime, so there’s nothing to stop you activating that to take advantage of the Prime Day deals and then cancelling afterwards.

Just remember to set a reminder to cancel the subscription or you’ll be automatically billed when it comes up for renewal. Or, you may just decide to keep it going – Amazon Prime offers excellent value for money thanks to the increasing amount of content coming to Amazon Prime video as well as things like next-day delivery and Amazon Prime Music.

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