Uber Said to Plan to Price I.P.O. at Midpoint of Range

Uber plans to price its initial public offering at or below the midpoint of its expected price range, people briefed on the matter said on Wednesday, in a conservative approach to one of the most eagerly anticipated offerings in years.

The ride-hailing company had set an initial price range last month of $44 to $50 a share. At the midpoint of the range, $47 a share, Uber would be valued at about $86 billion — well below the $100 billion that the company had forecast to some of its investors last month. Last year, some bankers had floated a potential $120 billion valuation for the firm.

Uber would still be valued above the $76 billion it was appraised at in its most recent private fund-raising last August.

The pricing of Uber’s shares is still in flux and could change, according to these people, who spoke on condition of anonymity because the details were confidential. The company is still taking investor orders for the stock and plans to finalize a price by the end of Thursday.

An Uber spokesman declined to comment. The company’s pricing plan was earlier reported by The Wall Street Journal.

Follow Mike Isaac and Michael de la Merced on Twitter: @MikeIsaac and @m_delamerced.

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