A dazzling piece of graffiti that glows under UV light once the sun goes down has been unveiled in London’s Shoreditch.
The artwork is a collaboration between Chinese smartphone brand Honor alongside Professional Graffiti and the street art team at Graffiti Kings.
The glowing graphic serves to reinforce the idea that Generation Z (those born between the mid-1990s and the early 2000s) look to their smartphones for more than just sending WhatsApp messages and watching YouTube videos.
Instead, they’re using their devices to create works of art or set up businesses.
Crucially, these are the people Honor is targeting with affordable, good-looking phones like the Honor 20 Pro which was unveiled this week.
‘Our research shows that young people are getting more out of their smartphones than any previous generation, and we’re proud to help them continue to do so,’ said Olivier Dobo, Honor’s UK Marketing Director.
After polling 2,000 Brits aged 18 and over, Honor says there’s a substantial disconnect between how older generations and Gen Z perceive phone usage among young people.
The generation game
According to the research, which was carried out through OnePoll, 41% of 45+ year olds believe smartphones have a negative impact on the lives of Gen Z.
Conversely, 62% of that same age bracket say smartphones have a positive effect on their lives.
A staggering 76% of those in the 18-24 year old bracket say that smartphone usage is misunderstood by the older generation. And while younger people are being taken to task over their lack of DIY skills (apparently, quite a few don’t know how to change a light bulb) it’s not all one-way traffic. Honor’s research suggest 90% of those 18-24 year olds have had to show older generations how do something on their phone.
‘Gen Z use their phones for an increasingly wide variety of tasks, many of which could be seen as productive,’ Honor said in a press release.
‘For instance, 55% of the demographic know someone with a side hustle, of which 64% said this earns them money and 41% saying they couldn’t do it without their mobile phone.
‘What’s more, almost half of the UK (49%) believe they are more productive due to having a smartphone, 60% of which are part of Gen Z.’
So…the graffiti?
The graffiti will be on display to the public in Shoreditch, on the Ropewalk Gardens side street and is designed to highlight the difference in perception vs reality of smartphone use.
By day, it will show what Gen Zers are perceived to be doing on their phones. At night, the ultraviolet lights will come out and the art will change to show the other side of the story.
Honor says the graffiti will be on display until August 11, so you may want to swing by and check it out for yourself.
Source: Read Full Article