Netflix tops 200 million subscribers and finally adds 'Shuffle Play' button

Netflix has just hit a major milestone as it confirmed it now has over 200 million subscribers to its service around the world.

And, to celebrate, it seems to be finally making the ‘Shuffle Play’ option official.

The option of just launching a random Netflix show or movie has been talked about for a while but now it appears some users have access to the feature.

It appears either as an option in the side bar or underneath the profile pictures on the account when you choose who’s watching.

‘Our members can basically indicate to us that they just want to skip browsing entirely, click one button, and we’ll pick a title for them just to instantly play,’ explained Netflix COO and chief product officer Greg Peters, during a call with investors this week.

The feature is rolling out to users around the world and some have already spotted it on their account.

Netflix measures a view as any piece of content being watched for at least two minutes, which it considers long enough to indicate the choice was intentional.

Netflix also acknowledged the crowded streaming market, name-checking some of its biggest competitors including the fast-growing Disney+.

‘It’s a great time to be a consumer of entertainment,’ the letter said. ‘There are a wealth of options ranging from linear TV to video gaming to user generated content on YouTube and TikTok.

‘We continue to work hard to grow our small share of screen time against these major competitors.’

Outlining its approach, Netflix said: ‘Our strategy is simple: if we can continue to improve Netflix every day to better delight our members, we can be their first choice for streaming entertainment.

‘This past year is a testament to this approach. Disney+ had a massive first year (87 million paid subscribers!) and we recorded the biggest year of paid membership growth in our history.’

Netflix was founded in 1997 and initially sold and rented DVDs by mail. Its growth rocketed from 2013 after it started investing in its own content.

Source: Read Full Article