LEGO is back with another classic brick-based set but this latest offering could be their most important yet.
The all-new Treehouse not only features all of the usual fun of building one of these famous toys but also includes the highest number of sustainable pieces ever.
In fact, all 185 plants and leaves that feature in the model are made from sustainable materials sourced from sugarcane.
The company first revealed its new plant-based pieces last year but this new model is first to arrive in stores with such a large volume of these more environmentally friendly options.
During 2018, the LEGO Group began making botanical elements, including trees, leaves and bushes, from plant-based polyethylene using sustainably sourced sugarcane.
LEGO says that children and parents will not notice any difference in the quality, durability or appearance of the new elements, because plant-based polyethylene has the same properties as conventional polyethylene.
And the company adds that these elements represent the first milestone in the LEGO Group’s ambitious commitment to making products using sustainable materials by 2030.
“When I first saw the model, I was blown away, “ said Tim Brooks, Vice President, Environmental Responsibility, the LEGO Group.
“Not only because it looks amazing, but also because it connects strongly to the very reason, we are investing so much time and effort in identifying new and sustainable materials, which is to preserve natural resources and fulfill our planet promise. It really is an important step in our ambitious target of making all LEGO elements from sustainable materials.”
If you fancy building the new LEGO IDEAS Treehouse it is available directly from LEGO Retail Stores and shop.LEGO.com from August 1, 2019 with a price of £179.99.
Those who are LEGO VIP members can order from today, July 24.
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