How to access Amazon Prime Day 2023’s best deals

Want access to the Prime Day sale? Amazon only allows shoppers with a Prime membership to buy its best deals in the sale. Thankfully, you can sign-up for a 30-day free trial and unlock access to thousands of exclusive deals and next-day delivery nationwide – but hurry, the Prime Day sale ends on October 11th

Amazon has kickstarted its latest Prime Day sale, dubbed Prime Big Deal Days, which runs until 11.59pm on October 11, 2023. The blockbuster sales event sees thousands of discounts on popular gadgets, fashion, fragrances, kitchenware, Smart TVs, homeware, fitness, household essentials, and much more.

If you’re looking to treat yourself – outside of Black Friday – this latest Prime Day sale could be your best shot at securing a bargain. The catch? Not everyone can access the best Prime Day deals.

Unlike the Boxing Day or Black Friday sales, Amazon doesn’t open up its Prime Day bargains to just anyone. 

As the name suggests, Prime Day is only available to Amazon Prime members, so you’ll need to be signed up for the scheme to get access to any of the discounts. Check your account to see whether your existing Prime membership is still running, or whether you’re eligible for a Prime free trial, before midnight tonight to start shopping in the sale first thing tomorrow.

Of course, Prime membership isn’t just about accessing the latest price drops from Amazon.

The subscription service, which is available as an annual plan or a rolling monthly contract, offers next-day delivery on thousands of items sold on Amazon at no extra cost, access to exclusive boxsets and films on Prime Video, music streaming from Music Unlimited, and unlimited cloud storage to backup the photos on your phone, to name just a few perks.

“We are always looking for ways to offer customers even more value and opportunities to save throughout the year,” said John Boumphrey, UK Country Manager of Amazon. “Prime Big Deal Days will offer Prime members a wide selection of deals across some of our most popular items, including products from big brands and small businesses across the UK.”


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