EU antitrust regulators to investigate $2.1 billion Google, Fitbit deal

BRUSSELS (Reuters) – EU antitrust regulators opened on Tuesday a four-month long investigation into Alphabet (GOOGL.O) unit Google’s $2.1 billion bid for fitness tracker maker Fitbit (FIT.N), saying the deal would further entrench the company’s clout in the online advertising markets.

The European Commission said a pledge by Google not to use Fitbit’s data for advertising in a bid to address competition concerns was insufficient.

Google is seeking to take on market leader Apple (AAPL.O) and Samsung (005930.KS) in the fitness-tracking and smart-watch markets via the deal.

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